On today’s episode we are talking about storytelling and why so many organizations are struggling with this. Our guest today is Vanessa Chase Lockshin, the President of The Storytelling Non-Profit and the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness. Listen in as we discuss Vanessa’s techniques for teaching non-profits how to raise awareness by telling their stories.
Topics discussed this episode:
Blackbaud - Twitter #nofilternonprofit
Vanessa Chase Lockshin - Twitter
“Introduce donors to the big picture without overwhelming them. ” Vanessa Chase Lockshin
“Create context for donors to understand and relate to the cause using narrative” Vanessa Chase Lockshin
“Lack of collaboration can make it difficult for people in non-profits to find stories to tell.” Vanessa Chase Lockshin