Info

The sgENGAGE Podcast

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact. Formerly called the Raise & Engage Podcast.
RSS Feed
The sgENGAGE Podcast
2021
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


Categories

All Episodes
Archives
Categories
Now displaying: August, 2020
Aug 28, 2020

Running peer-to-peer fundraising events present a challenge in the current environment. However, the organizations that will be successful this fall are those who realize they must pivot and start proactively planning for these events.

In today’s episode, you’ll hear from Blackbaud’s Robyn Mendez, Principal Product Marketing Manager, and Shana Masterson, Principal Customer Success Manager, as they explore the topic of peer-to-peer fundraising in more depth. Robyn and Shana spoke with Steve MacLaughlin about the current state of peer-to-peer fundraising, what the data says about how peer-to-peer fundraising has been affected in recent months, and how organizations are reimagining their events. Listen in to learn more about how peer-to-peer fundraising is being changed and adapted.

 

Topics Discussed in This Episode:

  • The current state of peer-to-peer fundraising
  • What has been surprising about peer-to-peer fundraising in recent months
  • What the data says about what’s been happening over the last six months
  • How both organizations and participants are taking “wait-and-see” approaches, and why that may not be the best approach going forward
  • How organizations are thinking about reimagining their events
  • Changes to digital fundraising and how it’s changed engagements with peer-to-peer fundraisers
  • Logical next steps for organizations planning for fall and spring

 

Resources:

Robyn Mendez

Shana Masterson

A Guide to Evolving Beyond Virtual: SPRING 2020 PEER-TO-PEER FUNDRAISING STUDY

The Time Has Come to Reinvent Fall 2020 Peer-to-Peer Fundraising Events

Peer-to-Peer Fundraising Idea Calendar

 

Quotes: 

“What’s happening is people aren’t registering, so as an indirect result of them not being super decisive about what’s happening in the fall, or conversely, what’s happening in the spring, it’s suppressing registration rates.” – Robyn Mendez

“The community is the thing that really drives people.” –Shana Masterson

“I think the idea of getting back to a more grassroots style program is one of the interesting, innovative things that’s happening as a result of the pandemic.” – Robyn Mendez

 

Aug 20, 2020

What is your personal brand, that is, how would others talk about you when you aren’t in the room? Whether you are looking for a new role or just want to be more effective in your current role, personal branding is important. But how is it possible to improve your personal brand and professional network when many people are still working remotely?

Today’s guest, Marcos Salazar, founder and CEO of Be Social Change, joins the podcast today to talk about what a personal brand is and why it’s important. Listen in to learn specific steps to take right now for building your personal brand and network during this time.

 

Topics Discussed in This Episode:

  • Marcos’ background as a social entrepreneur and why he started Be Social Change
  • The definition of a personal brand
  • The importance of building your personal brand no matter what your career aspirations are
  • Actionable strategies for building your personal brand
  • Tips on how to navigate networking in a virtual world
  • Where listeners can learn more about networking and branding strategies

 

Resources:

Marcos Salazar

Be Social Change Webinars

 

Quotes: 

“Human beings aren’t static entities; we’re always growing and changing and having new experiences.”

“The way I think about your personal brand is it’s how you’re perceived by others.”

“Personal branding and networking are tied together, and these are the two most important things that you should be focusing on your career.”

Aug 12, 2020

We spend a lot of time, energy, and attention on engaging the right donors, building relationships with them, and reaching other key objectives. But those are mostly external activities, and one of the keys to improvement is looking inward. That’s where the idea of performance management comes into play.

Joining the podcast today is Stacy Rooney, a Principal Business Consultant at Blackbaud, to discuss the concept of fundraiser performance management. Listen in to hear Stacy and host Steve MacLaughlin talk about managing gift officers for optimal performance, portfolio management, and the effects of COVID-19 on fundraising and performance data.

 

Topics Discussed in This Episode:

  • Demystifying the topic of performance management
  • How to optimize how portfolios are managed by gift officers
  • Maturity models
  • Using data to identify good performance and benchmark against peers
  • The connection between activity and outcome
  • Investing in officers as fundraisers
  • Understanding where the focus currently is and where the focus should be
  • How feedback and coaching factors in to fundraising success
  • The impacts of COVID-19 on fundraising and data

 

Resources:

Stacy Rooney

Blackbaud Fundraiser Performance Management

8 Things Resilient Fundraisers Should be Doing Now

10 Things Fundraisers Can Do to Adapt During the COVID-19 Pandemic and Beyond

 

Quotes: 

“It’s just like looking in a mirror. Do you like what you see? Is this where you want to be as an organization?”

“We’ve had various profiles that we’ve thought of with the types of officers that might be really good at a certain aspect, and then you have some officers that are good at everything.”

“There are fundraisers out in the world that don’t like asking for money.”

1