The sgENGAGE Podcast

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact. Formerly called the Raise & Engage Podcast.
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Sep 2, 2021

Today, improving ESG (environmental, social, and governance) performance is no longer optional. People want to work for companies that are helping to change the world, consumers are making purchasing decisions based on how brands are solving social problems and addressing climate change and investors consider companies that are ESG laggards to be high-risk. Despite the imperative for corporations to be making social change a priority, many businesses continue the practice of "CSR lite," an approach that prioritizes communications and optics over meaningful and measurable change. 

Join Paul Klein for a conversation about why it's more important than ever for corporations to shift from a checkbox approach to corporate social responsibility to one that contributes to solving social problems. They will discuss what social change leadership looks like today and how businesses can help solve social problems and benefit from doing so.


Topics Discussed in This Episode:

  • Impakt’s role and background
  • Environment, Social, and Governance (ESG) and how a company balances these elements
  • Why ESG can be hard to measure, especially the S
  • Quantitative and qualitative data
  • The practice of CSR lite
  • What it takes to move a company that isn’t there yet
  • Which organizations are getting it right
  • Companies that you don’t hear as much about
  • Keeping the small and mid-sized businesses in mind
  • Amazing examples of how companies mobilized their resources
  • How people can learn more



Paul Klein


Impakt Foundation

[book] Change for Good by Paul Klein (ECW press) - coming spring 2022



“I think that the social dimension of business is the next frontier of what it means to be a business in society today.”

"There's a leadership vacuum at a social change level."

“So many companies don't take [being socially responsible] beyond the bare minimum and that's what CSR lite is. It's the optics, rather than the substance."

“To me, the essence of innovation is thinking about the fastest way to make the biggest difference at the lowest cost.”

Aug 26, 2021

What impact has COVID-19 and the racial justice movement had on corporate social responsibility (CSR)? The Association of Corporate Citizenship Professionals (ACCP) partnered with Rocket Social Impact to research just that. Join Carolyn Berkowitz, President and CEO of ACCP, on today’s episode to learn all about it and what motivated their research.


Topics Discussed in This Episode:

  • What the ACCP does
  • What motivated the research on the intersection of COVID-19 and racial justice
  • What trends and data the research revealed on CSR budgets, importance to the C-suite, staffing needs
  • Integration between CSR teams and other teams in companies (DEI, HR, ESG, Marketing)
  • How to access the report: The Impact of Pandemic & Racial Justice Movement on CSR



Carolyn Berkowitz

ACCP resources

The Impact of Pandemic & Racial Justice Movement on CSR



“The expectations of CEOs and of senior leadership is significantly raising the game. They want to be reported to more frequently and want to have a greater hand in the [social responsibility] work.”

“There’s a heightened demand for measurement and there is not necessarily an increase in the internal resources to do that work… We’ve got to have the right people in the right places to do the volume of work that is expected and necessary to make change.”

“40% of companies in the survey said that they are making a long-term CSR focus-area shift. 64% of those are shifting or adding racial justice and racial equity as a priority.”

Aug 19, 2021

Federal grants complicate the budgeting process. You have to consider a lot of different scenarios, and you don’t have any room for error. In today’s episode, you’ll hear from Stacy Fitzsimmons and learn more about budgeting for Community Health Centers when grants are part of the picture. Listen in to learn about where to start with your budget, why you need to break costs into buckets, and how to get yourself audit-ready.


Topics Discussed in This Episode:

  • The biggest challenge of grant budgeting
  • Creating a realistic, achievable budget
  • Where to start with your budget
  • Using budget categories for your expenses
  • Breaking down cost buckets
  • Knowing how much money you’ve spent and how much is left
  • The joint responsibility for budgeting
  • Planning the budgeting cycles for different scenarios
  • Putting guardrails in place
  • How to set yourself up to be audit-ready
  • Documentation back-up
  • Having policies and procedures that support how you use your system
  • Using budgeting and expense tracking to tie into performance measures



Stacy Fitzsimmons

eBook: Set up Your Community Health Center for Federal Grant Success:  

Whitepaper: Data-Driven Decision Making for Community Health Centers



“With this type of budgeting, you’ll also be setting yourself up for success and making sure that all of your funds are traceable within the accounting system by your grant award.”

“Why I recommend this is that you will then be able to report against your budget by these categories when you’re asked to report against it.”

“If you have documentation that supports that expense entry, upload it with your entry so that documentation is right there.”

Aug 12, 2021

What is corporate purpose? What are the current rules for corporate purpose? And why do we need to redefine them? In today’s interview with Judy Samuelson, Founder and Executive Director of the Aspen Business and Society Program, you’ll learn about her new book, The Six New Rules of Business, and why she’s been on a mission to disrupt economist Milton Friedman’s narrative about corporate purpose.


Topics Discussed in This Episode:

  • Judy’s role at The Aspen Institute
  • Judy’s campaign to disrupt Milton Friedman’s narrative about corporate purpose
  • Why Judy’s proposed new rules are necessary
  • How to start thinking about the rules
  • Companies that are leading the way
  • Advice for leaders who don’t understand yet that change is needed
  • Where listeners can find Judy



Judy Samuelson

The Six New Rules of Business: Creating Real Value in a Changing World by Judy Samuelson

The Aspen Institute



“I like to say single objective functions, whether it’s about stock price or customers, rarely ends well.”

“In order to do very much, to last for very long, you simply have to be balancing the inputs that are critical to the health of the enterprise.”

“Sustainability is not an end game either, it’s a mindset.”

“Today the responsibility of companies is defined way outside the gate of the business.”

“To solve the most complex problems we need to bring people together, we need to bring these remarkably powerful institutions that we call business together to collaborate to go deeper into systems and change the norm.”

Aug 5, 2021

GivingTuesday isn’t a new or unexpected event, but some organizations struggle to make the most of it. Whether it’s learning how to better engage supporters or improving results over previous years, standing up a successful campaign may seem overwhelming. With 2021’s GivingTuesday coming up sooner than you may think, Sophia Latto joins the podcast to give expert advice on what organizations can do to seize the GivingTuesday and make it a repeatable success.


Topics Discussed in This Episode:

  • What Sophia would tell organizations about starting their planning for 2021
  • The importance of engaging imagery
  • How to prepare in advance
  • Communication cadence and frequency
  • Strategy and segmentation
  • How to improve past GivingTuesday performance
  • Setting attainable goals
  • Thanking your donors



Sophia Latto

Blackbaud's GivingTuesday Toolkit



“It’s important to connect a personal story about real people with your impact for GivingTuesday.”

“I always think of GivingTuesday as being the kickoff to end of year fundraising.”

“Keeping it simple will help you keep everything streamlined.”

“Think in terms of engagement and build that relationship and that goodwill with your constituents before you hit them with hard asks.”

Jul 22, 2021

Over the past year and several months, change has been one of the few constants you can count on. Of course, change always happens eventually, but recently, everyone has been in a period of greater amounts of change than usual – and people are beginning to get fatigued. How can you prevent change burnout in your organization? By implementing change management.

In today’s episode, you’ll hear from Melissa Rancour, Principal Instructional Designer at Blackbaud University about why it’s important to talk about change management, the importance of the questions that need to be asked about change and what order to ask them in, and what to do with the questions once you know them.


Topics Discussed in This Episode:

  • Why it’s important to talk about change management
  • Why you need to do some change preparation
  • How to make change less exhausting
  • The right questions to ask about change
  • Why the order of questions is important
  • What to do with the questions once you have them
  • Whether change management needs to be done with every change



Melissa Rancour



“All those changes we’ve experienced over the last 14+ months, most of those have been quick changes with no prep. Change management means we need some prep.”

“If you go through the questions process it can help you know if that change is going to ripple into a bigger change.” 

“It’s because “what” impacts “when” something can happen.”

Jul 15, 2021

For years, the role of development operations teams has been perceived as a data and technology-focused position within the nonprofit world. As technology, nonprofits, and the way we fundraise has significantly changed over the last few decades, so has the role of the operations team. For organizations and leaders willing to evolve, this presents an incredible opportunity – both for the organization’s success and the individual’s advancement.

In today’s episode, Deb Taft, CEO of Lindauer and Luis Morales, senior director of information strategy at Ann & Robert H. Lurie Children’s Hospital of Chicago, chat with guest host Ashley Sweeney of Blackbaud about the ways that today’s DBAs are adding value to the organization, how leaders can maximize this impact, and what operations team members should do to advance their career.


Topics Discussed in This Episode:

  • The value that operational teams offer healthcare organizations
  • How leaders in the organization play a key role in the operation team’s value
  • Cross-functional teams
  • Why DBA is an important and interesting area to work right now
  • The different types of people needed to work in the area
  • Why you need to develop communication and relationship skills
  • How to think about diversity in donor and prospect pools
  • The evolution and opportunity of the role



Deb Taft

Luis Morales

Promoting Your Value as a Database Administrator

Confessions of a Database Administrator

Confessions of a Database Administrator, Part II

Ashley’s Favorite Things



“The value I see the operations team offering is collaboratively ensuring that our clients, their colleagues, have the context they need to make strategic data-driven decisions.”

“The value of the operations team is different and differently valued than it was years ago as a profound driver really of nonprofits and advancement results.”

“The operations team can create value by enriching conversations.”

“It’s about more than just filling requests and mailing lists and reports. We are the subject matter experts for the organization’s data, integrations, trends, etc.”

“I encourage my team to work as an internal consulting company with different business units in the foundation are our clients.”

Jul 8, 2021

How has the future of social good changed since COVID? Much of the answer has to do with how the pandemic impacted leaders in the nonprofit sector. Here to talk about it is Marc A. Pitman, founder and CEO of Concord Leadership Group. Listen in to hear what Marc has to say about the effects of uncertainty on nonprofit leadership, what needs to be left behind as leaders and organizations move forward, and what isn’t coming back post-pandemic.


Topics Discussed in This Episode:

  • What leaders need to understand about where we are now
  • The effects of uncertainty on nonprofit leadership
  • Areas that need to be left behind in order to move forward
  • Letting donors make decisions for themselves
  • Fundraising without big events



Marc A. Pitman

Blackbaud Institute npEXPERTS 2021 eBook

The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be by Marc A. Pitman



“Anytime we start taking over the decision-making for someone else, we’re robbing them of their humanity.”

“Everybody was scared, but some leaders were able to continue navigating the ship, while other leaders were panicking in an unproductive way.”

“I hope we get over the butts-in-seats equals productivity mentality.”

Jul 1, 2021

Inclusivity matters. Diversity makes organizations stronger and better. So how do social good organizations engage donors of color? Joining the podcast today to talk about this issue are Brenda Asare, President and CEO of The Alford Group, and JoAnn Yoshimoto, Senior Consultant at The Alford Group. Listen to today’s show to hear what they have to say about why it’s important to engage donors of color, how to build trust with donors of color, and what you need to think about to understand different types of donors.


Topics Discussed in This Episode:

  • Brenda’s background
  • JoAnn’s background
  • Why engaging donors of color is so important
  • How to build trust with donors of color
  • Understanding different donors
  • What suggests hope for the future
  • Examples of how organizations are doing it right
  • What organizations can do to get started
  • Where listeners can get more information



Brenda B. Asare

JoAnn Yoshimoto

The Alford Group

The Mays Family Institute on Diverse Philanthropy




“When we go back and look at the genesis of what it means to be generous, people of color have been doing that all of their lives.” – Brenda Asare

“It's not as if there's one specific way to approach this community versus another community versus another community. Don’t use what we call a cookie-cutter approach, a one-size-fits-all.” – JoAnn Yoshimoto

“What I really dislike seeing in the field of fundraising is the smile that you put on when you're asking for a gift and then you turn your back and it's over. That's not how you create trust among diverse communities. You need to engage consistently, authentically.” – JoAnn Yoshimoto

“Fundraising doesn't happen in a bubble. It happens within a culture.” – Brenda Asare

“Nonprofits have the opportunity to create even more impact. But how can you do that when you are neglecting 30-40% of a population who have the capacity, desire, and readiness to give but you're not asking?” – Brenda Asare

Jun 24, 2021

The past year or so has changed things, including how organizations reach their goals and how they think about their employees. Here to talk about some of these changes is Kari Niedfeldt-Thomas, Managing Director, Corporate Strategy & Impact, CECP. Listen in to hear what Kari has to say about what companies have learned in the past year and a half, how CECP started their journey to racial equity and inclusion, and how they’re supporting other companies along this path.


Topics Discussed in This Episode:

  • Who Kari is and what she does
  • What companies have learned from the past year and a half
  • CECP’s racial equity and inclusion journey over the last four years
  • Understanding frontline needs and employee wellbeing
  • What ESG means to different companies
  • How CEOs can stand up for what’s right
  • Studies and reports that listeners can learn more about



Kari Niedfeldt-Thomas


Global Impact at Scale Report

CECP Reports

CECP Pulse Surveys

Giving in Numbers

Investing in Society

Value Volunteering



“But now, broadly, everyone in a company understands that that’s part of their work – how to get close to a society, how to be responsive.”

“The employee, certainly over the years has become one of the most important stakeholders, but in 2020, it became the most important stakeholder for a company.”

“Employees are your first community. And if you didn’t know it before you should know it now.”

“Companies recognize that they have core business needs and those need to be aligned with what’s happening broadly in society thru their partnerships and solving community issues.”

Jun 17, 2021

Systems make up the circumstances we live in, so changing the systems can change the circumstances. But how can you make systems change? And how can social good organizations that share common causes come together to make systems change?

Today’s guest is Dr. Sally Uren, CEO of Forum of the Future. In today’s episode, she’ll explain what systems change is and why it’s needed, how organizations can come together to make it happen, and how those organizations can measure their impact. Listen in to learn more about Sally, Forum of the Future, and the importance of systems change to address global challenges.


Topics Discussed in This Episode:

  • Dr. Uren's work at Forum of the Future
  • Defining systems change
  • Why are systems changes important in solving big problems
  • How organizations that share a common interest can come together
  • How to tell when progress is actually happening
  • Pitfalls in measurement
  • How an organization can measure its impact on systems change
  • Why taking a systems change lens can speed up the journey
  • How to learn more and get inspired about systems change



Dr. Sally Uren

Forum for the Future



“The process of driving systems change is really understanding how do we reconfigure the systems we rely on.”

“Where are those areas that we can focus on that if we really improve them, we can derive multiple benefits in multiple places.”

“What we’ve really begun to understand is that no one actor in any given system can solve for the big challenges in that system on their own.”

Jun 10, 2021

The story of philanthropy as multi-cultural people experience it is not being told. Today’s guest, Dr. Tashion Macon, is setting out to change the narrative and add nuance and truth to help evolve the philanthropy sector. Dr. Macon is the Senior Vice President of Marketing, Branding and Social Justice Strategy at Bridge Philanthropic Consulting. Listen in to learn more about what Bridge Philanthropic Consulting does, who the pioneers of African American and Hispanic American philanthropy are, and how organizations can adopt a more diverse approach in their fundraising strategies.


Topics Discussed in This Episode:

  • Tashion Macon’s background
  • About Bridge Philanthropic Consulting
  • Why Bridge launched the Iconic Impact Series
  • The history of African Americans and Hispanic Americans as philanthropic leaders
  • Philanthropists across pop culture platforms
  • Advice for organizations that want to adopt a more diverse approach to fundraising strategies
  • Where listeners can learn more
  • What makes Dr. Macon hopeful



Dr. Tashion Macon

Iconic Impact Series from Bridge Philanthropic Consulting



“You really can’t gain ground unless you have a ground game. And you need people. People create the ground game.”

“The framework of philanthropy in the multi-cultural experience foundationally begins at home. We’ve had to advance our own from within our own.”

“We are giving. Hispanic Americans are giving. Native Americans are giving. It’s simply not tracked or counted in the traditional philanthropic sense. And because it’s not, there is a myth that the community may not be ‘givers,’ which isn’t true.”

“The dominant perspective has not known how to engage [BIPOC], to dialogue, to dissect ways that are meaningful to the context of their lived-out experience, so that you can engage them in a way that is true. Part of that begins with culturally nuanced communications.”  

“If there ever was a time to be authentic, it’s now.”

Jun 3, 2021

Protecting patient information is critical. But it is a delicate balance between minimizing a healthcare organization’s risk and enabling development staff to raise mission-critical funds.

In this episode Marti Arvin, Executive Advisor at CynergisTek, joins Blackbaud’s Liza Turcotte for a candid discussion on working together to create this appropriate balance. 


Topics Discussed in This Episode:

  • Compliance officer’s viewpoint on sharing patient data
  • Grateful patient programs
  • Creating a balance between data needed and wanted
  • Expectations for the development team related to patient information
  • Ideas for working together as a team

DISCLAIMER: Nothing in this podcast is intended to be legal advice—please consult your organization’s own legal counsel. 




“The risk appetite of the organization is something that’s up to senior leadership.”

“As long as I felt my leadership had made an informed decision, I could sleep at night.”

“It’s not just HIPAA in all cases that you have to consider, so if you’ve made yourself aware of what the HIPPA regulations are, that may not be enough.”

May 27, 2021

High donor attrition is a fact of life for fundraisers—even those who excel at donor retention. To grow revenue, social good organizations must attract a steady stream of new donors each year to replace those that will be lost. However, your organization likely has supporters who, despite a lack of giving history, have engaged with you in some way in the past.

In today’s episode, Brooke Hansel, Nonprofit Principal Solutions Marketer at Blackbaud, discusses the challenges associated with acquisition, how to determine which supporters to steward, and the practical steps you can take to establish a more streamlined process for converting your supporters into donors.


Topics Discussed in This Episode:

  • Donor acquisition growth in 2020
  • The importance of diversifying revenue
  • Multi-year donor retention vs. first-year donor retention
  • Talking about acquisition in the context of retaining the donors
  • Understanding donor acquisition cost
  • How to acquire donors efficiently
  • Wealth screening tools
  • What to consider in a data-driven approach
  • The link between volunteers and donors





“It’s important, more now than ever, to focus your acquisition efforts close to home.”

“Acquisition is critical given the whole “leaky bucket” idea.”

“The more efficient we can be at doing this work, the more time we have to play.”

May 22, 2021

What’s the difference between fundraising and raising money? Many people may think of successful fundraising as simply getting donations, but that definition leaves out another important element: engaging smaller or future donors. Some may not be able to give large gifts, but they can still become an important source of support for an organization.

Listen in to today’s episode to hear Melissa Rancour, principal instructional designer for Blackbaud University, talk about what social good organizations can do to get others invested and talking about their cause, the effect this has on donor retention, and how it can reduce donor remorse.

Topics Discussed in This Episode:

  • What successful fundraising is
  • The focus on donating money and getting money donations
  • How to think about retention
  • Thinking about the “why”
  • Getting others invested in and talking about your cause
  • Long-term impact on donor retention
  • Reducing donor’s remorse
  • Getting started engaging younger supporters



Melissa Rancour

Blackbaud University Organizational Best Practices


“It’s all about time, talents, and treasures.”

“If we’re connecting with people in order to get them to share about our organization, and share with others, you’re connecting with them, so they share about your cause.”

“We need to look beyond just that money piece because we want those long-term donors.”

May 13, 2021

The last year has brought a lot of change and a lot of new learnings. And from healthcare to poverty to racial justice, social good organizations are looking to find new solutions that meaningfully impact these important issues. However, as with any big social impact initiatives, that will require that organizations embrace learning from the inevitable failures along the way. That’s why today we’re bringing back an episode from August 2019 featuring Kate Robinson, executive director of the documentary film Failing Forward: On the Road to Social Impact.

Kate talked to host Steve MacLaughlin about how nonprofits and other social good organizations can use failure to make a bigger impact. Listen to the episode to hear what Kate Robinson has to say about learning culture, the questions that organizations should be asking to improve programs, and what role funders play in the process of failure and learning.

Topics Discussed in This Episode:

  • The purpose of Kate’s documentary, Failing Forward: On the Road to Social Impact
  • The characteristics of a learning culture
  • The pressure on nonprofits to appear effective
  • Using data as a tool to learn and drive decision making
  • Questions that organizations should ask to learn and improve programs
  • Overcoming resistance within organizations to “failing fast”
  • The dangers of not having a learning culture open to failure
  • The role of funders in adjusting perspectives to make learning from failure a bigger part of the equation
  • Building trust between funders and grantees to allow for more transparency


Kate Robinson

Failing Forward

May 6, 2021

There’s always something that can throw your organization’s budget off track. Some crises are worse than others – the COVID-19 pandemic in 2020, for example, brought completely unforeseen challenges – but even if internal or external factors don’t rise to that level, you can count on some type of shift.

Today’s episode covers how to prepare for budget shifts so you are ready when they come. Listen in to hear Mary Aquino and Melissa Rancour from Blackbaud University talk about how to identify potential causes of budget changes, understanding the legal process for budget shifts, and anticipating and handling fundraising impacts.


Topics Discussed in This Episode:

  • How COVID-19 impacted budgets and how organizations responded
  • Causes of budget variance
  • The legal obligations that organizations have for using donations
  • Education about restricted and endowment funds
  • Documenting the budget process
  • Questions to ask yourself to get your policy documented



Mary Aquino

Melissa Rancour

Webinar: Keep Calm & Carry On: Handling Unplanned Budget Changes

Article: Budget Changes? Keep Calm and Carry On with These Tips!

Article: Annual Planning in an Ever-Changing World



“When the economy’s up, most of the time donations tend to go up with it. But when the economy’s down, then donations normally decrease too.”

“Sometimes people don’t realize there’s a domino effect that kind of goes on with these shifts.”

“Word of mouth is not a budget update process.”

Apr 29, 2021

Relationships are everything. While networking may be a buzzword, intentionally building a community and making deep and meaningful connections can have vast positive professional impacts. But how do you get started?

Today’s guest has answers. Susan McPherson, founder and CEO of McPherson Strategies and author of the new book The Lost Art of Connecting, joins the podcast to talk about how she became such a prolific networker, the differences between networking and connecting, and the steps to take to build a network of meaningful connections.


Topics Discussed in This Episode:

  • How Susan became such a prolific networker
  • The differences between networking and meaningful connections
  • The key to building a successful network of connections
  • Following the gather-ask-do method of building meaningful business connections
  • Work that people need to do themselves before they can build deep connections
  • How building deep connections can help an organization or company grow
  • Where to learn more



Susan McPherson



“For introverts and shy people, meaningfully connecting is actually a little more tolerable and palatable and doable.”

“If we lead with how we can be helpful to others, the help will come back.”

“Every single one of us has secret sauces.”

Apr 23, 2021

For decades, fundraisers have been trying to understand some of the differences in philanthropic giving between men and women. And, while much remains to be studied regarding same-sex families, women in heterosexual households have increasing financial power. It is a crucial element in understanding decision-making about giving across households.

In today’s episode, you’ll learn more about that process as you listen to Jeannie Sager and Jaquie Ackerman of the Women’s Philanthropy Institute, part of the Lilly School of Philanthropy at Indiana University, talk about this year’s Women Give report. They explain what they were hoping to understand from the research, how it compares to previous years, and how the conversations couples have about philanthropy can affect their giving.


Topics Discussed in This Episode:

  • The history of research from the Women’s Philanthropy Institute
  • The focus of the Women Give 2021 report
  • What the Women’s Philanthropy Institute was hoping to understand from the research
  • The changing roles of women’s influence in household financial decisions
  • The categories of giving decisions in a household
  • Results of their survey
  • How current joint and sole decision-making stacks up next to those decision-making choices 15 years ago
  • How couples talking about giving affects their giving
  • What was surprising in this year’s report



Jeannie Sager

Jaquie Ackerman

Women Give 2021: How Households Make Giving Decisions

Women’s Philanthropy Institute



“Joint giving is still the norm.”

“Most households seem satisfied with the way they make giving decisions.”

“Having robust conversations about giving results in robust giving.”

Apr 16, 2021

This episode was originally published in September 2019. 

As a charitable organization, how can you leverage the popularity of live streaming to fundraise? How do you find a live streamer to pair up with? And how can you build and have a successful relationship with live streamers?

Today’s episode features Alyssa Sweetman, the Charity Program Manager at Twitch. Tune in to hear her talk to Roz Lemieux, director of Blackbaud Labs, about how nonprofits and other social good organizations can work with live streamers, also known as content creators, to raise money on live streaming platforms.

Topics Discussed in this Episode:

  • What is Twitch?
  • Who is a content creator?
  • How to get started with partnering with a live streamer, or content creator
  • The kind of support or assets organizations should plan to provide content creators to build relationships and aid them in fundraising
  • What makes for a good impact statement?
  • How live streamers make nonprofit content engaging for viewers
  • The most interesting fundraising live stream event Ally has seen
  • The different ways content creators raise money on Twitch


Alyssa Sweetman
Article: How to Harness the Fundraising Power of Twitch

Apr 8, 2021

Today’s guest has a mission, and that mission is to teach the people who are doing good how to get noticed by using their words. Erica Mills Barnhart is the CEO of Claxon Marketing, and she joins the podcast today to discuss what people in the social good community need to be saying in order to get noticed in a good way.

Listen in to hear Erica discuss why a social good organization needs an elevator pitch, the biggest mistakes that she sees, and how nouns and verbs need to be used in a mission statement. You’ll also learn how to craft an effective elevator pitch for your organization.


Topics Discussed in This Episode:

  • Erica’s background and professional focus
  • What an elevator pitch is and why social good organizations need one
  • The biggest mistakes Erica sees in elevator pitches
  • How deep you get into the mission before you get to the how
  • The size correlation
  • Improving your mission statement
  • How to use nouns and verbs in the mission statement
  • Where the elevator pitch starts
  • Resources for listeners



Erica Mills Barnhart

Pitchfalls: Why Bad Pitches Happen to Good People

SSIR Article: Great Mission. Bad Statement. Why the social sector should worry more about words.



“Think of it like an invitation. When the door opens, what’s the invitation?”

“There is very much an emotional piece for those in the social good space. We care about what we’re doing. Deeply.”

“There’s always two stories being told even if it’s one or two sentences. What you think the story is, what’s coming out of your mouth, and the story that’s heard and received.”

Apr 1, 2021

In today’s episode, you’ll hear from Joanne Pasternack, president & chief impact officer at Oliver+Rose and creator of Athletes’ Voices, about her work with athletes who want to engage in philanthropy. Listen in to hear about how Joanne is helping athletes and examples of athlete stories that she is particularly proud of.


Topics Discussed in This Episode:

  • How Joanne helps athletes engage with the causes they care about
  • What Athletes’ Voices does
  • Examples of athletes’ philanthropic actions that Joanne is really proud of
  • How people can find out more about Athletes’ Voices



Joanne Paternack

Athletes’ Voices

Athletes’ Voices webinars



“We are based on the philosophy that athletes could and should and can speak up on any issue that’s of interest to them.”

“In truth, there’s nobody better you could hire than somebody who’s been through everything and has worked over the barriers that have been in their way.”

“You might have kicked the own goal. But, like, what are you going to do next? What’s the next chapter?”

Mar 25, 2021

We already relied on technology to communicate before the pandemic, but over the past year we’ve become even more dependent on video and digital communications to live and work. So, how can you make use of the tech you need to navigate the world without succumbing to burnout?

Today’s episode features mindfulness expert Meico Marquette Whitlock in an excerpt from the sgENGAGE Rethinking Change webinar series. Listen in to hear Meico explains how distractions impact us and how to make space for mindfulness and intentionality to avoid burnout.


Topics Discussed in This Episode:

  • How distractions impact our lives
  • Spending mental energy bridging the technology gap
  • The effects of trying to do multiple things at once
  • How the time you’re spending online has changed
  • Why slowing down helps
  • Mindfully engaging with devices
  • Reclaiming our lives



Meico Marquette Whitlock

The Mindful Techie

7 Steps for Mastering the Art of Work/Life Balance in a Digital World Starter Kit

Webinar: Why Technology is Ruining Your Love Life (And What You Can Do About It)

Rethinking Change webinar series

Working in a Changing World eBook



“It’s not lost on me that it’s not your first or your last perhaps of conversations mediated by video like what we’re having today.”

“The science tells us that it is physically impossible to do multiple things simultaneously.”

“One of the first things that slowing down allows us to do is it allows us to get clear about our aim or our intention.”

Mar 11, 2021

The last year has taught us that change is the only constant - however, that makes it difficult to stick to a traditional 3-year or 5-year strategic plan. So, how can social good organizations plan in a way that allows for change?

Here to talk about why adaptive strategy is the new strategic plan is Steve Strang, senior consultant and practice director at Spectrum Nonprofit Services. Listen in to hear what Steve has to say about what an adaptive strategy is, what it looks like when organizations implement an adaptive strategy, and how to get started.


Topics Discussed in This Episode:

  • What adaptive strategy is
  • Why organizations decide to make the shift from the traditional strategic plan to adaptive strategy
  • Benefits of shifting to an adaptive strategy
  • How adopting adaptive strategy can better engage board members
  • The two steps for implementing adaptive strategy
  • What adaptive strategy looks like in action
  • How to influence stakeholders to buy in to implementing adaptive strategy
  • Steps for getting your organization started on the adaptive strategy journey



Steve Strang

How to Implement Adaptive Strategy in Nonprofits

Annual Planning in an Ever-Changing World

2021 Planning & Goals Workbook and Calendar



“As tough as the last year has been, being adaptive helps your organization get through crisis moments like this.”

“The important piece to not only this but moving into any strategic process is buy-in from all your stakeholders, especially internal stakeholders.”

“Your budget is really a document that shows how you actualize your strategic plan.”

Mar 4, 2021

Database administrators (also commonly called database managers, DBAs or DBMs) are often operating behind the scenes, outside of the spotlight. However, DBAs are critical team members and it’s important they promote their value within their organizations.

That’s what today’s host and guests are here to discuss. Listen in as guest host Ashley Sweeney, Technical Solutions Engineer for Blackbaud talks to Sunshine Watson, Donor Database Manager for Valleywise Health Foundation, and Carlene Johnson, Database Administrator for BC High, about how they shine as DBAs and make sure their value is recognized. They also discuss the importance of networking and continuing education.


Topics Discussed in This Episode:

  • How Sunshine and Carlene shine as DBAs
  • Helping others understand what you do and how you help them
  • Making sure you have a seat at the table
  • Tips for showing your value to leadership
  • Making the case for professional development to your manager
  • The value of networking and user groups



Sunshine Watson

Carlene Johnson

Confessions of a Nonprofit Database Administrator

Confessions of a Nonprofit Database Administrator, Part II



“Just being able to be a fly on the wall sometimes helps me so I can do my job better.” –Sunshine Watson

“When I’m paying attention and listening, I can hear the pain points.” –Carlene Johnson

“Because of networking, I was much more easily able to land a position that had the kinds of things I was looking to work on.” –Carlene Johnson

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