What do social good organizations need to know about corporate philanthropy? In today’s episode, you’ll hear from Julia Beltran, partnership specialist from Double the Donation, to learn more about corporate giving programs and how to promote them. Listen to the episode to hear what Julia has to say about common types of corporate philanthropy, data points on matching gift programs, and how to boost a companies’ matching gift percentage.

Topics Discussed in This Episode:

• Who Julia is and what her role is at Double the Donation
• Common types of corporate philanthropy
• How companies enable their employees to do good things in the world
• Employee voices in who companies support
• How consumers can engage with products
• Data points on matching gift programs
• How people are engaging in matching gift programs
• How companies can boost their matching gift percentage
• Guidance about promoting matching gift programs
• Resources to learn more about matching gifts

Resources:

Julia Beltran

Double The Donation

Quotes: 

“Over 65% of Fortune 500 companies offer matching gift programs, so quite a lot.”

“I think that people do engage in matching gift programs, but they don’t nearly engage as much as they could.”

“Engaging donors during the giving process, or like right when they’re about to give, is a great way to encourage people to submit matching gift requests.”

Volunteering is changing. Many volunteer opportunities went virtual because of the pandemic, and like other types of work, it may never look exactly like it did in a pre-pandemic world. So what does volunteering look like now? What resources are there for professionals in this space who want to learn more about how volunteering has changed and how to rise to those changes? In today’s episode, you’ll hear from Ben Sampson of WeHero. Listen to the conversation to learn more about what WeHero does, the latest trends and changes in the volunteering space, and how to provide new and different volunteer opportunities.

Topics Discussed in This Episode:

• About WeHero
• What trends and changes Ben is seeing in volunteering
• How the global landscape is shifting
• Volunteering as education
• Making sure there are new and different volunteer opportunities
• Resources for CSR professionals

Resources:

Ben Sampson

WeHero

Quotes: 

“Workers are going to come out of this really wanting agency in how and where they work, but also that ability to really connect meaningfully with people.”

“One of the big pros that we noticed is we saw people from different countries, different cultures, connecting over a common cause and volunteering.”

“Adobe does a really good job of building a portfolio of numerous different kinds of volunteer opportunities.”

Is donor retention different when the donor is acquired online? In this episode, you’ll learn more about ways to improve donor retention for online-acquired donors. Joining the podcast today is Rachel Clemens, Chief Marketing Officer of Mighty Citizen. Listen to today’s conversation to learn what Rachel thinks about building relationships between donors and organizations, the role of segmentation, and how language factors into donor retention.

Topics Discussed in This Episode:

• What organizations do to improve how they retain and engage online donors
• Building the relationship between the organization and the donor
• Preferences of people making online gifts
• How segmentation plays a role in driving the relationship
• The factor of language in donor retention
• What people want to see in brands
• The mindset to retaining different kinds of donors
• What organizations can do to focus on retaining online donors
• COVID-19 adaptations that might remain helpful going forward
• Advice for organizations to double down on retention of online donors

Resources:

Rachel Clemens

Quotes: 

“I always think about donor retention as part of the donation process.”

“It’s not a transaction. It’s a relationship.”

“The thing that comes to mind almost immediately is just getting their tech in check.”