How has grassroots advocacy changed in the past few years? And what are the current grassroots advocacy trends that your organization should be leveraging to have greater success?
Today’s episode, recorded at bbcon 2019, features Jeb Ory, co-founder and CEO at Phone2Action and Zach Ragbourn, director of digital communications at National Parks Conservation Association. Listen in to hear Jeb and Zach speak with host Steve MacLaughlin about how to influence legislators, how digital advances have changed advocacy, and how to think about youth advocacy.
Topics Discussed in This Episode:
Resources:
Modern Advocacy Requires Modern Tools
Quotes:
“It’s now common and acceptable for people to share what they feel about issues online, on social media.” –Jeb Ory
“We’re turning a corner toward greater personalization and a greater need for emotional storytelling, both to and from advocates, to move the needle.” –Zach Ragbourn
“What it all comes down to is listening, honestly.” –Zach Ragbourn
Innovation is a big buzzword today, but what does it actually mean for social good organizations to innovate? And how can leaders create an atmosphere that allows for innovation?
Today’s episode, recorded at bbcon 2019 in Nashville features Kyla Shawyer of DSIL, an agency that works with organizations to innovate through systems changes and human-centered design. Listen in to hear Kyla talk with host Steve MacLaughlin about how the working environment has changed for leaders, what liberating structures means and why it’s important, and how to take more risks to achieve innovation.
Topics Discussed in This Episode:
Resources:
Quotes:
“I think leadership is about creating an environment where people can flourish.”
“About 16% of full-time employees are actively disengaged in what they do.”
“Innovations can sometimes be as much about stopping doing something as starting it.”
The 8th annual #GivingTuesday is coming up soon on December 3,2019. #GivingTuesday represents an opportunity for everyone to give back in a variety of ways, and companies are increasingly realizing how important it is to get involved in this global movement. Listen in to today’s episode for tips on how your company can leverage its people and core competencies to engage on #GivingTuesday.
In this super-sized episode, Blackbaud’s Rachel Hutchisson talks to both Gary Levante, senior vice president of Corporate Responsibility & Culture at Berkshire Bank and Icema Gibbs, director of Corporate Social Responsibility at JetBlue. Gary and Icema share how their respective companies celebrate #GivingTuesday and how the day connects to the rest of their CSR programs and overall business strategy. They also give advice for how other companies can make a mark on this global day of giving.
Topics Discussed in This Episode:
Resources:
#GivingTuesday Toolkit and Resources
Quotes:
“When I think of the real power of social media it’s to have a conversation with your customers with your community members with your partners about why activities like giving Tuesday are important.” --Gary Levante
“Our crew members are giving back not only through financial contributions, but really giving back in ways of really highlighting what’s important to them in their communities.” --Icema Gibbs
“We realized that we have to be able to talk about not only the outcomes, but the impact. What we did was fine, but how did we help somebody? What was the impact?” --Icema Gibbs
Coming up with strategies for fundraising can be difficult. However, if there’s a culture in place that promotes and encourages giving as a norm, an important chunk of the work is already done. That’s why it’s so important to create a culture of philanthropy, especially in social good organizations.
On today’s episode, Alia McKee and Mark Rovner of Sea Change Strategies are here to talk about their report, Inside Out Fundraising: How to Create a Culture of Philanthropy by Treating Systems Instead of Symptoms. Alia and Mark explain what it means to have a culture of philanthropy, the things that get in the way of creating that culture and how organizations can overcome the challenges to doing do. Listen to the episode to learn why culture is an important part of fundraising success and hear the big takeaways from their research.
Topics Discussed in This Episode:
Resources:
Quotes:
“I think the biggest “aha” was that only one in five fundraisers say their organization has a strong culture of philanthropy.” –Alia McKee
“Increasingly with channel proliferation, with people being communicated with across multiple channels, you can’t do your own thing without affecting other pieces.” –Mark Rovner
“I think that the first piece needs to be stock-taking.” –Mark Rovner