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The sgENGAGE Podcast

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact. Formerly called the Raise & Engage Podcast.
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Now displaying: January, 2021
Jan 21, 2021

There’s no question that online communities are more important than they’ve ever been in the past. These communities can offer real action and tangible support to all types of people who live anywhere in the world.

Today’s guests, Lesley Pinder, Head of Supporter Experience for the British Red Cross and Lucy Caldicott, Founder of ChangeOut, discuss their Facebook group, Fundraising Chat, as an example of community development, the sector supporting each other, and lessons learned. Listen in to learn how they set up the group, how they navigated the rules of the group, and how they’ve continued to grow the community.

 

Topics Discussed in This Episode:

  • How the Fundraising Chat Facebook group began
  • Setting up the ground rules for the group
  • Policing the rules in the group
  • The limits of an online community like Fundraising Chat
  • Cultivating a more international feel in an online community
  • The power of Fundraising Chat in connecting people and sharing learnings

 

Resources:

Lesley Pinder

Lucy Caldicott

Fundraising Chat

bbcon

 

Quotes: 

“The people that we seeded the group with, which wasn’t – in hindsight, we can pretend we were being really strategic – but were people that we knew were already really active on social media and already had really good networks.” – Lesley Pinder

“We’re accidental community managers – Lesley Pinder

“When you’ve got something like George Floyd’s murder and everyone’s talking about that in every other space, it felt completely negligent to not do something in Fundraising Chat.” –Lucy Caldicott

Jan 14, 2021

Employees are a business’s most valuable asset, which is why more companies are starting to implement employee relief programs to provide a crucial safety net in times of disaster and hardship.

Holly Welch Stubbing, CEO of E4E Relief, joins the podcast today to discuss the results of E4E Relief’s employee impact survey and why employee relief programs are good for business. Listen in to hear Holly discuss how employee relief funds differ from other charitable efforts, the possible negative consequences for companies that don’t consider the impacts of employee stress, and how companies can start an employee relief program.

 

Topics Discussed in This Episode:

  • What E4E relief does
  • E4E Relief’s Employee Impact Survey
  • How employee relief funds are different from other charitable efforts
  • Tips for companies that want to start an employee relief fund
  • Negative consequences for companies that don’t consider employee stress
  • The future of employee relief funds and employee wellness

 

Resources:

Holly Welch Stubbing

E4E Relief Impact Survey

 

Quotes: 

“It is not ideal to wait until a disaster strikes.”

“When you’re launching something short-term and long-term, you want to know what your financial implications of that are.”

“I think we’re still trying to get our arms around what the impact is going to be of COVID.”

Jan 7, 2021

While lapsed donors are inevitable, there are strategies you can use to both reacquire them and prevent attrition in the first place.

In today’s episode, Stu Manewith, Director of Thought Leadership and Advocacy for Omatic Software and Bailey Benzlé, Director Of Pre-Sales & Sales Enablement for Omatic Software, discuss leveraging data quality and strategic communication to increase the win-back rate. Listen in to hear them talk about how to identify those donors most likely to re-engage and the steps to take to create a successful win-back strategy.

 

Topics Discussed in This Episode:

  • Lapsed donor definitions and industry standards
  • The donors who are prized candidates for giving again
  • How to calculate donor attrition
  • Information that you need to pull about donors
  • How to leverage the data you already have
  • Affinity scoring
  • Choosing a sample population that reflects the outcome you’re looking for
  • Wealth rating scores
  • Preventing lapsed donors
  • Looking at more than just a donor’s giving history
  • Creating a deeper profile understanding that allows a more meaningful relationship
  • Data centralization
  • Putting individual data point knowledge together to tell a story

 

Resources:

 

Quotes:

“I guess we have to understand that lapsed donors are going to happen. They come and they go.” –Stu Manewith

“Look internally and ask yourselves which bucket here you fit in.” –Bailey Benzle

“When resources are limited - time, money, etc. - make sure that you are first targeting the donors that are most likely to re-engage.” –Stu Manewith

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