Companies are under increasing pressure to be socially conscious, if not socially active. But what’s the best way to do this authentically? How can you make sure that your purpose and your business strategies are aligned in a way that resonates with employees, customers and other stakeholders?
In today’s interview with Sarah Chapman, Director of Corporate Responsibility and Sustainability at Deloitte Canada, we discuss how businesses and organizations are following the trend of being more socially active. Listen in to hear Sarah talks with host Rachel Hutchisson about how Deloitte Canada has increasingly incorporated purpose into their strategy, and her advice for how other companies can do the same.
Topics Discussed in This Episode:
Resources:
Webinar: The Evolution of CSR: How to Align Your Charity with Corporate Initiatives
Quotes:
“At the end of the day, what it’s really about is standing for something and proving it in everything you say and do.” –Sarah Chapman
“What I’m actually advising clients now is taking a more center of the business approach.”
“Don’t wait for the perfect moments. Go and sort of get some quick wins.”
Smokey Bear, Friends Don’t Let Friends Drive Drunk, Keep America Beautiful, The Crash Test Dummies…the Ad Council is well known for these and many other successful public service ad campaigns. We sat down with them to peek behind the curtain and get tips that all social good organizations can leverage.
In this episode of the sgENGAGE Podcast, recorded in front of a live audience at bbcon 2019, Anthony Signorelli, SVP of Corporate Partnerships at the Ad Council, talks with host Rachel Hutchisson about how the organization creates its iconic campaigns. Listen to this interview to learn about the key elements for creating a successful campaign, the research that the Ad Council does before launching a campaign, and how organizations with smaller budgets and limited resources can effectively spread their message.
Topics Discussed in This Episode:
Resources:
See Anthony speak at bbcon with the bbcon 2019 virtual pass
Quotes:
“I do love really bringing together lots of different people and lots of different organizations.”
“In order to be effective, it’s really important to focus on a single-minded message.”
“If you don’t know what you’re trying to achieve, you’ll never get there.”
As a 100-year-old organization, Save the Children is one of the most well-known nonprofits in the world. But as with any longstanding organization, they have needed to balance tradition with evolving to meet new challenges and needs.
This episode of the sgENGAGE Podcast, recorded live at bbcon 2019, features a conversation between Catherine LaCour, chief marketing officer at Blackbaud, and Janti Soeripto, COO & president of Save the Children U.S.. Listen in to learn about how Save the Children U.S., as a long-established organization, is adjusting to changing expectations and new challenges to keep their brand relevant while remaining effective and true to their mission. Janti has provides great insight about how their engagement strategy has evolved and how technology is helping them achieve their mission.
Topics Discussed in This Episode:
Resources:
Quotes:
“The relationships with local communities in the countries where we work, that is the most critical part of really getting sustainable change. And that takes decades to build it.”
“We really need to meet people where they are.”
“We need people to be really engaged and we need people to fight for the rights that we hold dear.”