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The sgENGAGE Podcast

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact. Formerly called the Raise & Engage Podcast.
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Now displaying: November, 2019
Nov 21, 2019

Companies are under increasing pressure to be socially conscious, if not socially active. But what’s the best way to do this authentically? How can you make sure that your purpose and your business strategies are aligned in a way that resonates with employees, customers and other stakeholders? 

In today’s interview with Sarah Chapman, Director of Corporate Responsibility and Sustainability at Deloitte Canada, we discuss how businesses and organizations are following the trend of being more socially active. Listen in to hear Sarah talks with host Rachel Hutchisson about how Deloitte Canada has increasingly incorporated purpose into their strategy, and her advice for how other companies can do the same.

Topics Discussed in This Episode:

  • How Deloitte Canada is reacting to the trend of businesses being socially conscious and active
  • What Deloitte Canada is seeing across companies it works with in its Corporate Purpose practice, and how it’s advising them to incorporate purpose
  • Deloitte Canada’s “Tomorrow, Together” strategy and how employees, customers and stakeholders have responded
  • Impacts that Sarah is particularly proud of
  • Advice for companies that want to align purpose with business strategy

Resources:

Sarah Chapman

Webinar: The Evolution of CSR: How to Align Your Charity with Corporate Initiatives

Quotes: 

“At the end of the day, what it’s really about is standing for something and proving it in everything you say and do.” –Sarah Chapman

“What I’m actually advising clients now is taking a more center of the business approach.”

“Don’t wait for the perfect moments. Go and sort of get some quick wins.”

Nov 14, 2019

Smokey Bear, Friends Don’t Let Friends Drive Drunk, Keep America Beautiful, The Crash Test Dummies…the Ad Council is well known for these and many other successful public service ad campaigns.  We sat down with them to peek behind the curtain and get tips that all social good organizations can leverage.

In this episode of the sgENGAGE Podcast, recorded in front of a live audience at bbcon 2019, Anthony Signorelli, SVP of Corporate Partnerships at the Ad Council, talks with host Rachel Hutchisson about how the organization creates its iconic campaigns. Listen to this interview to learn about the key elements for creating a successful campaign, the research that the Ad Council does before launching a campaign, and how organizations with smaller budgets and limited resources can effectively spread their message.  

Topics Discussed in This Episode:

  • Key elements of successful ad campaigns
  • How research factors into the work the Ad Council does
  • How the Ad Council works with partners to understand and leverage metrics
  • An example of a particularly successful Ad Council campaign and why it was so successful
  • Tips for how organizations with smaller budgets and limited resources can run successful campaigns
  • How the Ad Council is now able to help more organizations get started with its Ad Council Edge consultancy
  • How organizations can get involved with the Ad Council’s new She Can STEM campaign 

Resources:

Anthony Signorelli

She Can STEM

See Anthony speak at bbcon with the bbcon 2019 virtual pass

Quotes: 

“I do love really bringing together lots of different people and lots of different organizations.”

“In order to be effective, it’s really important to focus on a single-minded message.”

“If you don’t know what you’re trying to achieve, you’ll never get there.”

Nov 7, 2019

As a 100-year-old organization, Save the Children is one of the most well-known nonprofits in the world. But as with any longstanding organization, they have needed to balance tradition with evolving to meet new challenges and needs.

This episode of the sgENGAGE Podcast, recorded live at bbcon 2019, features a conversation between Catherine LaCour, chief marketing officer at Blackbaud, and Janti Soeripto, COO & president of Save the Children U.S.. Listen in to learn about how Save the Children U.S., as a long-established organization, is adjusting to changing expectations and new challenges to keep their brand relevant while remaining effective and true to their mission. Janti has provides great insight about how their engagement strategy has evolved and how technology is helping them achieve their mission.

Topics Discussed in This Episode: 

  • Staying true and relevant to brand and mission in a changing environment
  • How engagement strategy evolves in response to new expectations
  • Leading with storytelling
  • Strategies for offering an increased response with fewer resources
  • Approaches for more effectively engaging donors
  • How technology helps Save the Children in their mission
  • What collaboration looks like for Save the Children

Resources:

 Janti Soeripto

Watch Janti speak at bbcon with the bbcon 2019 virtual pass.See Janti's presentation at bbcon with the bbcon 2019 virtual pass.

Quotes: 

“The relationships with local communities in the countries where we work, that is the most critical part of really getting sustainable change. And that takes decades to build it.”

“We really need to meet people where they are.”

“We need people to be really engaged and we need people to fight for the rights that we hold dear.”

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