Peer-to-peer fundraising continues to be an increasingly important part of the fundraising strategy for nonprofits and other social good organizations. But how do you know if your organization is successfully leveraging this fundraising channel? And what trends should you consider incorporating into your programs?
On this episode, the authors of the just-released 2019 Blackbaud Peer-to-Peer Fundraising Study – Katie Walters, Tanya Turschic, Shana Masterson, Robyn Mendez, and Jennifer Cobb – join the podcast to answer these questions and more. Listen in to hear about different types of peer-to-peer fundraising programs, what motivates participants, the influence of Facebook on giving behavior, and why email is still an indicator of engagement.
Topics Discussed in This Episode:
Resources:
2019 Blackbaud Peer-to-Peer Fundraising Study
Blackbaud Peer-to-Peer Fundraising Resource Hub
Quotes:
“The most popular programs that we see are DIY fundraising programs and crowdfunding programs.” –Robyn Mendez
“Fundraising performance benchmarks by participants and by fundraisers, they help you measure your event potential.” – Tanya Turshic
“Every organization who has ever had a peer-to-peer fundraiser, ever, has the same exact goal. They want to attract more participants, they want to have more participants fundraising, and they want to have more participants fundraising more.” – Shana Masterson
This episode was originally published on April 5, 2018 as part of Blackbaud’s previous Raise & Engage Podcast.
In recent years we’ve seen the power of movements. Movements can create trends, bring people together in support of a common cause, and drive meaningful and significant change. But how do they happen? What gets a movement started, and then what causes it to grow and accelerate?
Today’s guest, Henry Timms, talks with host Steve MacLaughlin about these questions and more. As a co-founder of #GivingTuesday during his time as president and CEO of the 92nd Street Y and co-author with Jeremy Heimans of New Power: How Power Works in Our Hyperconnected World--and How to Make It Work for You, Henry is more than familiar with the powers that drive movements. Listen to the episode to hear what Henry has to say about new power and how it is shaping and affecting modern movements for social good.
Topics Discussed in This Episode:
Links and Resources:
New Power: How Power Works in Our Hyperconnected World--and How to Make It Work for You
Article: New Power & Social Good: Thoughts from Jeremy Heimans
Quotes:
“When you start to look at the world, you start to see these themes emerging, which is that the people who are coming out on top are the people who understand mobilization.”
“We’ve all realized now that the assumptions of the 20th century - that if truth was on your side you’d come out on top - we know that’s no longer true.”
“The key to a movement is that it’s only a movement if it moves without you.”
On The sgENGAGE Podcast, we’ve talked about the importance of engaging supporters in the mission and the work that social good organizations are doing. But what’s the best way to get supporters to move beyond engagement, to connection and even taking direct action? Have we been thinking about the data wrong all along?
Today’s guest is Shana Masterson, a Principal Business Analyst at Blackbaud and peer-to-peer fundraising expert. Listen in to hear her talk with host Steve MacLaughlin about why it’s time to pay more attention to Gen X (and what will happen if you don’t), what the emerging trends are in peer-to-peer fundraising, and how new ways of fundraising are encouraging more donors to get involved.
Topics Discussed in This Episode:
Resources:
Article: Getting Serious About Peer-to-Peer Fundraising Data with Predictive Analytics
Webinar: The Peer-to-Peer Fundraising Revolution: DIY Fundraising and More
Quotes:
“Gen X, who has been remarkably ignored for a long period of time, is actually a group of Americans who are poised to become what we’re saying is the next big thing for philanthropy.”
“There are all sorts of behaviors that we really need to start looking at to form the picture of what are the clusters of the population that we need to look at and how can we segment them and market and communicate with them in a way that’s going to resonate most.”
“Twitch, I think the last numbers that I saw, gamers have raised over 110 million dollars for charity. Doing what they love and watching what they love and are able to actually fundraise as a result of doing things like gaming marathons and challenges around their gaming.”
When you reach out and engage with donors, you could be setting the stage for a relationship that lasts a lifetime. This is even more important with your younger donors - however, you need to use the right strategies to begin to build that lasting relationship. What are younger donors looking for? What’s the right approach and what will it take to execute?
In this episode, you’ll hear from Joe Garecht, President of Garecht Fundraising Associates and founder of The Fundraising Authority, about cultivating younger donors. Listen to the episode to learn what donor cultivation means, what the cultivation process should look like, and about the 8 keys to cultivating younger donors that may alter your playbook.
After listening, click on the webinar link in the “Resources” section below to hear more from Joe on this topic, including the younger donor lifecycle and what to do after getting that first gift.
Topics Discussed in This Episode:
Resources:
Webinar: How to Engage Younger Donors to Create Lifelong Relationships for your Nonprofit
eBook: The Nonprofit Planning How-To Guide
Quotes:
“Cultivation is what happens in between. It’s all the communication and interaction that occurs between your nonprofit and a prospect.”
“The big goal of the entire cultivation and engagement process, the goal that it’s focused on, is the ask.”
“Don’t spend time trying to cultivate people who just aren’t interested in your organization.”