The professional life of a fundraiser often involves changing gears. Fundraisers frequently move to new organizations to set new goals and take on new challenges. However, being the “new kid” in the organization can be a challenge of its own.
Today’s guest, Jerusha Schmalzel, has some experience with the challenges of coming into a new organization. Jerusha is now the Customer Success Manager at Blackbaud, but she was formerly a Director and Vice President of development in the nonprofit sector. Listen to the episode to hear Jerusha’s do’s and don’ts for how fundraisers can adapt and succeed quickly in a new organization.
Topics Discussed in This Episode:
“You do not want to get the reputation of the fundraiser that goes into organizations, fires everybody underneath them, and brings in their best friends and their favorite people.”
“Don’t take “we tried that already” as an answer.”
“To me, that’s the hardest part about being the leader of a fundraising team – it’s keeping everybody on your side.”
A big election, like the upcoming 2018 midterms, can get people fired up about a variety of issues. Can nonprofits, including 501(c)(3) organizations, take advantage of these political moments to raise awareness, build support, and inspire donors?
Today’s guest is Colin Delany, the founder of epolitics.com, a site that focuses on digital advocacy and strategy. In this episode, Colin will share some of his knowledge of and thinking about the intersections between nonprofits and politics.
Topics Discussed This Episode:
“What we’re selling is emotional satisfaction. We’re offering people the opportunity to feel good about themselves by doing something to help the world.”
“When you’ve spent all this time and money to build a list, to not get every benefit from it that you can, I think, is really shortsighted.”
“If you’re out there elevating your issue, that’s not electioneering.”
As nonprofit marketers, fundraisers and executives, we always need to be looking for new and more effective ways to reach new people. One of the best and most underutilized ways to do that is through social ambassadors – people who love your work, support your mission and have a wide reach of their own. They can reach out to their own networks on your behalf, bringing in new donations and awareness of your cause.
Today’s guest, Beth Kanter, is an international non-profit thought leader who knows a thing or two about non-profit fundraising and how social ambassadors can help. Listen to the episode to hear Beth’s thoughts on this interesting subject.
Topics discussed this episode:
“Who are the people that already support you, or are interested, or their interests is aligned with your campaign or organization, and who are their networks?”
“If your organization has been able to build a really engaged organic fan base, and if you’re producing content that people are talking about and interacting with and sharing, that’s not going to change.”
“Groups are a great way to manage your influencers and fans.”
In the nonprofit sector, digital engagement and fundraising is a hot topic. But are donors and activists on the same page as organizations when it comes to digital engagement and giving online? Are nonprofits taking the right steps to engage them digitally? Do nonprofits understand what metrics matter online?
To answer these questions and more, Steve’s guest today is Carie Lewis Carlson, of CLC Consulting and formerly of the Humane Society of the United States. Listen in to hear Steve and Carie discus what’s happening in digital marketing today.
Topics Discussed in This Episode:
“I think that our constituents and our customers are actually way more advanced than we are. Technology can’t keep up with them.”
“You’re going to come out better in the end, no matter if you fail or succeed, because you’re going to learn from those mistakes.”
“Everybody’s on social, but they don’t know why.”