Today’s episode features Derrick Feldmann, a speaker, researcher, and author of a new book, The Corporate Social Mind, which introduces a new cultural and strategic approach to social issue engagement by companies. Listen in to hear Derrick talk to Rachel Hutchisson about what prompted him to write his latest book, what surprises Derrick discovered in his own research, and what his golden principles are and how they can help the social good community.
Topics Discussed in This Episode:
Resources:
Quotes:
“I’ve always let the research guide what I not only focus on, but also where my interests have really come out to play.”
“One of the core things we do throughout the book is talk about these eight traits.”
“As companies, you don’t have to be the leading voice, you don’t have to be the hero in all of this, but you do have to be a contributing voice.”
Many foundations would like to have a more defined measurement process around their grantmaking but aren’t sure where to start. Today’s episode focuses on that process: how to get started, how to iterate through the process, and how to report on your foundation’s accomplishments.
In an excerpt from a Blackbaud webinar, you’ll hear from Veronica Dickson of the FMH Foundation and Jessica Tudyk of the Mary E. Bivens Foundation about starting with the mission statement, talking to your board, and tracking data. To view the entire webinar, click on the link the Resources section below.
Topics Discussed in This Episode:
Resources:
Webinar: "Measuring for Success: The Good, The Helpful and the Impactful"
Blackbaud Foundation Solutions Resource Hub
Quotes:
“Our foundation is very big on follow up and making sure that the money went where it should have gone and for the purpose that it was intended.” –Veronica Dickson
“I think that’s really good advice with any foundation. Where do you start? Keep the main thing the main thing. Look at your mission statement.” –Veronica Dickson
“I that it’s important to remember that no two processes are going to look identical, they’re not going to look the same.” –Jessica Tudyk
What does branding mean for nonprofit organizations, and how has it evolved to now require a comprehensive digital strategy?
Joining the podcast today is Farra Trompeter, chief growth officer of Big Duck and the co-author of an article about branding in the Blackbaud Institute’s new 2020 npEXPERTS eBook. Listen in to hear Farra talk to Steve MacLaughlin about the evolution of the marketing and branding tools that nonprofits need to think about using, understanding your why and who your why is for, and the importance of staff in upholding brand image.
Topics Discussed in This Episode:
Resources:
npEXPERTS 2020 - published by the Blackbaud Institute
Quotes:
“Thinking about your audiences and goals as it connects to your mission I think has been around for a while, and it’s still the right way to go about deciding what approach you should take, and then related to that approach, what tools you should use.”
“The staff are the people who are representing the organization day in and day out, and if my experience with that staff person is not one that in some way reinforces what I’m hoping for, then again that organization is not going to be able to uphold that desired perception.”
“What I hope to see is that momentum continue through the summer into the fall. I hope it’s not just a moment.”
Over the past months, racial equity and racial justice have come to the forefront of public consciousness and advocacy in the U.S. and around the world. And while this has also been a topic of discussion in philanthropy for some time, there is a real opportunity now for all social good organizations to really respond in a meaningful way that effects change.
In today’s episode, you’ll hear from Marcus Walton, President & CEO of Grantmakers for Effective Organizations (GEO). Listen in to hear Marcus talk about the current movement, the steps that responsive philanthropy must take to advance racial equity, and how all social good organizations can approach their work through a racial equity lens.
Topics Discussed in This Episode:
Resources:
Article: "Hope is Not a Strategy for Change"
GEO's Vision for Smarter Grantmaking
Marcus Walton's Resource List on Leadership and Racial Equity
Quotes:
“I can only be hopeful, because I’ve seen how quickly change can happen.”
“What I’m observing on one hand is an inclination to do something, to react.”
“Before we make a decision and head down a particular course of action, let’s ground ourselves in the current moment.”