For episode 19 we are talking about the much anticipated end of year giving season. Mike Snusz (Principal Strategy Consultant, Blackbaud) and Danielle Altenburg (Director of Development, Animal Welfare League of Arlington) join host Danielle Johnson for a discussion about giving your end-of-year campaign an extreme makeover: what’s involved, what it takes, and how extreme the changes really need to be to yield extreme results. If your organization can make a few changes and tweaks now, it could be all you need to find year-end success.

#GivingTuesday isn’t a fad anymore, but organizations can’t just send an email asking for donations and call it a day. Your communications need to be on point and drive interest that moves people to give. You only have 24 hours to bring in the donations so boring just isn’t an option. Emily Fink, Development Staff Writer, Sanford Health Systems, joins Danielle on this episode to talk about their first year participating in #GivingTuesday, lessons learned, and how they are approaching the big day this year.