Is donor retention different when the donor is acquired online? In this episode, you’ll learn more about ways to improve donor retention for online-acquired donors. Joining the podcast today is Rachel Clemens, Chief Marketing Officer of Mighty Citizen. Listen to today’s conversation to learn what Rachel thinks about building relationships between donors and organizations, the role of segmentation, and how language factors into donor retention.
Topics Discussed in This Episode:
Resources:
Quotes:
“I always think about donor retention as part of the donation process.”
“It’s not a transaction. It’s a relationship.”
“The thing that comes to mind almost immediately is just getting their tech in check.”