Episode 190: Engaging Live Streamers

This episode was originally published in September 2019. 

As a charitable organization, how can you leverage the popularity of live streaming to fundraise? How do you find a live streamer to pair up with? And how can you build and have a successful relationship with live streamers?

Today’s episode features Alyssa Sweetman, the Charity Program Manager at Twitch. Tune in to hear her talk to Roz Lemieux, director of Blackbaud Labs, about how nonprofits and other social good organizations can work with live streamers, also known as content creators, to raise money on live streaming platforms.

Topics Discussed in this Episode:

• What is Twitch?
• Who is a content creator?
• How to get started with partnering with a live streamer, or content creator
• The kind of support or assets organizations should plan to provide content creators to build relationships and aid them in fundraising
• What makes for a good impact statement?
• How live streamers make nonprofit content engaging for viewers
• The most interesting fundraising live stream event Ally has seen
• The different ways content creators raise money on Twitch

Resources:

Twitch
Alyssa Sweetman
Article: How to Harness the Fundraising Power of Twitch