Info

The sgENGAGE Podcast

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact. Formerly called the Raise & Engage Podcast.
RSS Feed
The sgENGAGE Podcast
2020
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


Categories

All Episodes
Archives
Categories
Now displaying: Search Results for "retention"
Apr 2, 2020

Traditionally, arts and cultural organizations start fundraising after someone buys their first ticket. But is that the best approach for long-term success? What if organizations waited and took a more methodical approach?

In today’s episode, Aubrey Bergauer, Executive Director of the Center for Innovative Leadership and VP of Strategic Communications at the San Francisco Conservatory of Music, joins the podcast to talk about developing a long-haul approach to fundraising, being customer-obsessed, and attracting a more diverse audience. You’ll also hear a bonus segment with Aubrey, added after the main interview was originally recorded, in which she discusses how organizations can most effectively operate right now during the COVID-19 crisis. 

Topics Discussed in This Episode:

  • How the San Francisco Conservatory of Music is responding in the face of COVID-19
  • How arts and cultural organizations can effectively communicate with their supporters during these uncertain times
  • Advice for arts and cultural organizations attempting to adapt their operations in the midst of the COVID-19 pandemic
  • The success Aubrey has seen with the long-haul fundraising model she developed for fundraising and patron retention
  • Why organizations should wait to solicit donations
  • How Aubrey is bringing the long-haul model to higher education
  • Examples of the wrong types of metrics organizations often focus on
  • The importance of being customer-obsessed
  • Shaping your organization’s website for first-time visitors instead of your board of directors or long-term donors
  • Making programming more attractive and accessible to a younger audience
  • Attracting more diverse audiences
  • How to achieve a more diverse staff

Resources:

Follow Aubrey Berguaer on Twitter: @AubreyBergauer

Resources to Guide Arts and Cultural Organizations During the COVID-19 Pandemic

Report: Guide to Evaluating your Arts & Cultural Organization's Online Performance

Quotes: 

“I think what’s so important for arts organizations is to really be forward-looking.”

“It’s OK to be human. But we must also be positive, and we must also be looking into the future.”

“The key is to talk to users but to also respond, not justify what we’ve been doing.”

Mar 5, 2020

What was the state of charitable giving last year? Now is the time to find out so you can benchmark your organization and boost your fundraising performance in 2020.

In a bit of a reversal this episode, host Steve McLaughlin is today’s guest. Steve sat down with Erin Duff from the Blackbaud Institute to talk about Blackbaud’s 2019 Charitable Giving Report, which tracks over $36 billion in U.S-based charitable giving from the Blackbaud Institute Index. Listen to the interview to hear Steve explain why it’s important to consider three-year trends, what the overall giving and online giving numbers mean for nonprofit strategy, and what the most important practice is for social good organizations to focus on in 2020.

Topics Discussed in This Episode:

  • Why knowing the giving trends each year matters to the social good sector
  • How to use the data from the Charitable Giving Report
  • How philanthropy has weathered recent changes in variables that affect giving
  • The importance of measuring 3-year trends
  • Insights on online giving trends and strategies
  • Average gift amounts by subsector
  • How organizations should interpret and respond to retention rate figures
  • Why it’s important to keep an eye on global giving
  • The single most important practice for social good organizations to focus on 

Resources:

2019 Charitable Giving Report

Blackbaud Institute

Quotes: 

“This year, we’re not only showing year over year results, but we’re taking those thousands of organizations and those tens of billions of dollars in giving, and looking at it over a 3-year period of time.”

“In 2019, overall giving was up 1% on a year over year basis, but up over 5% on a 3-year trend basis.”

“Online giving continues to be less than 10% of overall fundraising, although we’re starting to see those numbers shift.”

Jun 7, 2018

We often hear about the need for organizations to take about taking a donor-centric approach to engaging supporters. But is that enough, or do nonprofits need to go even deeper to attract and keep donors over the long term?

Today’s guest is Kevin Schulman, founder and managing partner of DonorVoice, a retention and donor experience company. Kevin talks about why understanding donor identity can help organizations better understand the motivations of donors. He also explains how organizations can use donor segmentation to strengthen their relationships with donors, leading to long-lasting relationships that are beneficial for both nonprofits and their donors. Listen to this episode to hear the keys to leveraging a donor identity approach that results in improved outcomes.

Topics Discussed in This Episode: 

  • Why it’s important to understand the differences between different groups of donors
  • Why segmentation alone isn’t enough
  • The nuances of donor identity, and how it can help organizations to be more donor-centric
  • How the same donors can have different identities depending on which organization they’re engaging with
  • How to build content around donor identity categories
  • How to deal with objections to using donor identity
  • How focusing donor identity pilot programs on new donors can help organizations get past initial objections
  • How organizations can focus on donor identity using existing channels

 

Resources: 

Kevin Schulman

DonorVoice

 

“If we want to be donor-centric, you have got to get some level of understanding about who these folks are and what makes them tick.”

“In order to get the kind of data that you need, guess what? You’ve actually got to ask these people.” 

“There ought to be massive perceived risk with status quo, but oftentimes there isn’t.”

 

1