In the new normal in the wake of the COVID-19 pandemic, what’s the best way for organizations to engage and inspire their audiences? Should they be looking to newer types of media, such as podcasts, to help humanize their organizations and more deeply connect with their supporters, customers, donors, etc.?
Today’s guest is Camille Laurente, co-founder and CEO, of Hueman Group Media. Listen to the interview to hear what she has to say about how to engage audiences through storytelling across multiple digital channels, what powerful and compelling stories look like, and how organizations should be thinking about using podcasting and other types of new media.
Topics Discussed in This Episode:
Resources:
Humaen Group Media Podcast Series
Blackbaud University Course: Multimedia Storytelling
Quotes:
“I think one of the key approaches to this pandemic is really being transparent and really authentic in your messaging.”
“Data is good, and your impact or what you’ve done in the past is good, but don’t forget to humanize your content.”
“I love sharing this because, in the next few weeks, we’re launching a new slate of podcasts on our network.”