Cheryl Contee, CEO of Do Big Things and author of the upcoming book “Mechanical Bull: How You Can Achieve Success,” joins the podcast to talk about digital innovation and how it can be used to increase stakeholder and supporter engagement. Listen to the episode to hear Cheryl and guest host Roz Lemiuex, Director of Blackbaud Labs, discuss what innovations can be used to help increase engagement, why online influencers are powerful, and how organizations can balance efficiency with innovation.
Topics Discussed in This Episode:
Resources:
Video interview: Cheryl talks about how Leveraging Video Content with No Budget
Quotes:
“New power really does rely on reaching out to the new power players, and the new power players are online influencers.”
“What people do trust are their friends, their families, and the influencers who matter to them, particularly micro-influencers.”
“This is a time now when organizations need to be follower-led.”