In this age of social media, activism is becoming more accessible to the masses. But, it's essential that the social media activism is connected to change makers working on the ground. How can philanthropic organizations harness social media activism to create change locally? This episode of Raise & Engage features an interview between Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud and Darrin Goss, president and CEO of the Coastal Community Foundation, about social media activism, community engagement and more. Listen to hear how movements are being created by social media channels providing information and engaging people around causes they might not be directly impacted by are coming together with deep local involvement on the ground working to impact lasting change. Topics discussed in this episode:
"I think the biggest threat facing philanthropic organizations is a lack of understanding of how real social change takes place in the age of social media." "Philanthropic organizations have far more at their disposal than just the financial capital that we all know and understand." "When funders resolve that they need to work with communities, then they can have the courage to go out and do what the promise of philanthropy is all about."