We all know that acquiring and retaining donors is one of the most important things nonprofit organizations must do to improve their fundraising performance. The question is how to do it – and do it well. This requires that we take a broader look at trends across the non-profit sector to help us better understand how our organizations are performing but also understand more about our donors.
To help us explore this and some brand new research from the Blackbaud Institute is Chuck Longfield, Blackbaud’s Chief Scientist and author of the Vital Signs Report. In today’s episode, he’ll share some of the changes that he’s noticed since the last Vital Signs Report and talk about what those changes mean for the future of the non-profit world.
Topics Discussed in This Episode:
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“I sort of put it into three categories. You could have more people giving more money, you could have fewer people giving more money, or you could have fewer people giving less money.”
“A big driver of this – not the only driver, but a big driver – is what some people are calling rage-giving.”
“If you can get over that initial hurdle and retain these new donors, these are pretty good donors to retain.”