We’ve seen for a number of year now an increasing number of cause marketing relationships between nonprofits, corporations, and retailers. But some organizations still struggle to understand cause marketing and how to recognize and make the most of win-win partnerships. To learn more about this topic, we’ve brought in a true expert on this subject.
Today’s guest is an expert on the subject of cause marketing. Joe Waters has been in the nonprofit world for 20 years, and is the author of Cause Marketing for Dummies. He’s also the author of the blog Selfish Giving.
Tune in to the episode to hear what Joe has to say about changes in the cause marketing space and what to expect in the future.
Topics Discussed in This Episode:
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“What we really encourage on the B to B side when you go out there and talk to companies is to find out what they’re really interested in tapping.”
“The great thing about cause marketing and what makes it different is that the money is raised from stakeholders, it’s raised from employees, it’s raised from vendors, it’s raised from customers.”
“When I think of the gold standard, I think of authenticity, transparency, and visibility.”