The digital age provides enormous opportunity for non-profit organizations to collect data, but it’s not enough for non-profit organizations to simply collect information. In order to use that data to make better decisions, nonprofits need good testing and analytics strategies.
Today’s guest, David Karpf, has a long history of involvement in advocacy organizations. David is currently a professor in the School of Media and Public Affairs at George Washington University and has just released a new book about analytics in activism.Tune in to the episode to hear David’s thoughts on how analytics and testing are affecting the way that advocacy organizations create change.
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“The crucial thing for organizations, I think, is that they still embrace the hard conversation upfront about what is our vision, what is our mission, what are we trying to achieve.”
“The practice of testing is way more important than the outcome of any one test.”
“The organizations that are going to be leading the way in nonprofit social change are the ones who have set themselves up to test.”