Episode 43: What the Heck Is Happening in Digital Marketing

In the nonprofit sector, digital engagement and fundraising is a hot topic. But are donors and activists on the same page as organizations when it comes to digital engagement and giving online? Are nonprofits taking the right steps to engage them digitally? Do nonprofits understand what metrics matter online?

To answer these questions and more, Steve’s guest today is Carie Lewis Carlson, of CLC Consulting and formerly of the Humane Society of the United States. Listen in to hear Steve and Carie discus what’s happening in digital marketing today.

 Topics Discussed in This Episode: 

• The similarities between consumer behavior and donor behavior
• Whether donors distinguish between online giving and offline giving
• How resource availability and leadership can affect the ability of nonprofits to appeal to donors with digital marketing
• The importance of being willing to try new things and learn from them, even if they don’t work out
• How to wean off vanity metrics and focus on more useful types of metrics
• The importance of developing a strong content strategy 

Resources: 

Carie Lewis Carlson

CLC Consulting

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook 

 

“I think that our constituents and our customers are actually way more advanced than we are. Technology can’t keep up with them.”

 

“You’re going to come out better in the end, no matter if you fail or succeed, because you’re going to learn from those mistakes.”

 

“Everybody’s on social, but they don’t know why.”