On this episode, we’re talking to guest Steve MacLaughlin about data and the growing need for analytics in the nonprofit space. Steve is the Vice President of Data & Analytics at Blackbaud with over 20 years experience in the field. He is the author of Data Driven Nonprofits, a bestseller in 2016. Join us as he shares the top lessons learned from data analysis of current trends in nonprofit fundraising and how to apply these for future growth.
Topics discussed this episode:
Blackbaud - Twitter #raiseandengage
Data Driven Nonprofits by Steve MacLaughlin
“Data and statistics analytics answer that fundamental question: Is something working, or is it not?” - Steve MacLaughlin
“There are multiple paths to being successful with the use of data.” - Steve MacLaughlin
“The nonprofit that creates the shortest distance between the gift and the expected outcome, wins.” - Steve MacLaughlin