Episode 28: Why You Need a Portfolio Peer-to-Peer Strategy (And How to Develop One)

Today’s podcast topic is Peer-to-Peer Fundraising. The landscape for non-profit peer-to-peer fundraising is changing rapidly with technology, and we discuss actionable tips and scaleable strategies you can use right now. I’m speaking with Robin Mendez, Senior Peer-to-Peer Product Marketing Manager at Blackbaud, as she shares wealth of expertise on the top Peer-to-Peer technologies out there today.

Topics discussed this episode:

• Current Peer-to-Peer landscape and portfolio style approaches
• Novel ways of engaging with fundraising participants
• New technologies and tools in the donor space
• Virtual events and DIY fundraising
• Changing donor demographics
• Tips for getting started in new peer-to-peer fundraising strategies

Resources:

Blackbaud

Blackbaud - Twitter #raiseandengage

Blackbaud - Facebook

[e-mail]

https://mymarathon.bhf.org.uk/

Quotes:

“You have now inserted yourself as an organization into their day-to-day routine.” - Robin Mendez

 

“We’re trying to get the people who have an affinity towards us to more deeply engage and to think about our organization.” - Robin Mendez

 

“You’re providing an outlet for someone to fundraise that meets their need more specifically.” - Robin Mendez