Episode 226: A Survey of Parent’s Expectations in the Digital Age

There are a lot of ways to think about how technology impacts things, as well as how different constituent types interact with it and the relationships that it helps them build. In today’s episode, we’ll be discussing recent research on how technology improves the relationship between schools and parents.

Joining the podcast today is Chuck English, of English Marketing Works, and Linda Lawrence, of Ransom Everglades. Listen to the episode to hear what they have to say about the key findings of the recent Blackbaud study show, the expectations that people have about the technology they interact with, and how the technology profile at Linda’s school came about.

 

Topics Discussed in This Episode

• Important and key findings of the study of how technology impacts the relationship between parents and schools
• Linda’s perspective of the daily experiences between parents and technology at schools
• Whether the current state of the world has made parents more willing to use this technology
• Chuck’s experience of people's expectations of the technology they use and whether that’s changing.
• How the technology portfolio at Linda’s school was developed
• The perspective that Linda is examining technology from
• The advice that Linda would give schools that have fewer technology resources, but are trying to move in that direction
• How Linda’s school leadership helped make needed technological changes during the pandemic
• A change that stands out in Linda’s mind that sticks out as something that’s here to stay
• Changes Chuck is seeing with the organizations he works with that are here to stay
• The extent to which parents drive technology offerings

 

Resources:

Chuck English

Linda Lawrence

Using Technology to Bridge the Value Gap in Private Schools

Moving Forward: Enriching the Parent Experience with a Focus on Technology

Infographic: K–12 Independent Schools Parent Survey

 

Quotes: 

“Technology has a huge impact on their experience as parents.” – Chuck English

“Parents have learned to become very nimble with what to expect, and we just find ways to ease into those situations at a moment’s notice.” –Linda Lawrence

“I think you develop alliances; you identify those super-users that can provide assistance.” –Linda Lawrence