High donor attrition is a fact of life for fundraisers—even those who excel at donor retention. To grow revenue, social good organizations must attract a steady stream of new donors each year to replace those that will be lost. However, your organization likely has supporters who, despite a lack of giving history, have engaged with you in some way in the past.
In today’s episode, Brooke Hansel, Nonprofit Principal Solutions Marketer at Blackbaud, discusses the challenges associated with acquisition, how to determine which supporters to steward, and the practical steps you can take to establish a more streamlined process for converting your supporters into donors.
Topics Discussed in This Episode:
“It’s important, more now than ever, to focus your acquisition efforts close to home.”
“Acquisition is critical given the whole “leaky bucket” idea.”
“The more efficient we can be at doing this work, the more time we have to play.”