Info

The sgENGAGE Podcast

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact. Formerly called the Raise & Engage Podcast.
RSS Feed
The sgENGAGE Podcast
2022
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
May 22, 2021

What’s the difference between fundraising and raising money? Many people may think of successful fundraising as simply getting donations, but that definition leaves out another important element: engaging smaller or future donors. Some may not be able to give large gifts, but they can still become an important source of support for an organization.

Listen in to today’s episode to hear Melissa Rancour, principal instructional designer for Blackbaud University, talk about what social good organizations can do to get others invested and talking about their cause, the effect this has on donor retention, and how it can reduce donor remorse.

Topics Discussed in This Episode:

  • What successful fundraising is
  • The focus on donating money and getting money donations
  • How to think about retention
  • Thinking about the “why”
  • Getting others invested in and talking about your cause
  • Long-term impact on donor retention
  • Reducing donor’s remorse
  • Getting started engaging younger supporters

 

Resources:

Melissa Rancour

Blackbaud University Organizational Best Practices

Quotes: 

“It’s all about time, talents, and treasures.”

“If we’re connecting with people in order to get them to share about our organization, and share with others, you’re connecting with them, so they share about your cause.”

“We need to look beyond just that money piece because we want those long-term donors.”

0 Comments
Adding comments is not available at this time.