Episode 184: Running a Successful Giving Day

Everyone knows about Giving Tuesday, but it’s not the only giving day out there. At this point, a lot of organizations are running their own giving days that have become a part of their regular giving and fundraising programs. Today’s guests, Kelly Cortes of St. Joseph’s College, New York, and Jeffrey Starrett, of Pine Crest School, join the podcast today to talk about how their organizations gave implemented these giving days and what lessons they’ve learned from their giving days.

 

Topics Discussed in This Episode:

• Why Kelly’s org decided to have a giving day
• Why Pine Crest School began doing giving days
• How Jeffrey dealt with resistance to the giving day plan
• Lessons that Kelly has learned from her first few giving days
• How the giving days are approached at Jeffrey’s school
• What was different about giving days in 2020
• Feedback about shifting to text and email from phone calls
• Feedback about the use of giving days

 

Resources:

Kelly Cortes

Jeffrey Starrett

5 Tips for Successful Online Giving Days

Giving Day Toolkit

 

Quotes: 

“We try to raise about a third of our money in one day now.” –Jeffrey Starrett

“This year, our office, and we’re an office of nine, we did all the texting.” –Jeffrey Starrett

“If we have 90-year-old donors that we have to stay in touch with, we do still do a direct mail campaign and we can keep that piece of it there for them so they can still give in a traditional envelope on giving day.” –Kelly Cortes