While lapsed donors are inevitable, there are strategies you can use to both reacquire them and prevent attrition in the first place.
In today’s episode, Stu Manewith, Director of Thought Leadership and Advocacy for Omatic Software and Bailey Benzlé, Director Of Pre-Sales & Sales Enablement for Omatic Software, discuss leveraging data quality and strategic communication to increase the win-back rate. Listen in to hear them talk about how to identify those donors most likely to re-engage and the steps to take to create a successful win-back strategy.
Topics Discussed in This Episode:
Resources:
Quotes:
“I guess we have to understand that lapsed donors are going to happen. They come and they go.” –Stu Manewith
“Look internally and ask yourselves which bucket here you fit in.” –Bailey Benzle
“When resources are limited - time, money, etc. - make sure that you are first targeting the donors that are most likely to re-engage.” –Stu Manewith