Traditionally, arts and cultural organizations start fundraising after someone buys their first ticket. But is that the best approach for long-term success? What if organizations waited and took a more methodical approach?
In today’s episode, Aubrey Bergauer, Executive Director of the Center for Innovative Leadership and VP of Strategic Communications at the San Francisco Conservatory of Music, joins the podcast to talk about developing a long-haul approach to fundraising, being customer-obsessed, and attracting a more diverse audience. You’ll also hear a bonus segment with Aubrey, added after the main interview was originally recorded, in which she discusses how organizations can most effectively operate right now during the COVID-19 crisis.
Topics Discussed in This Episode:
Resources:
Follow Aubrey Berguaer on Twitter: @AubreyBergauer
Resources to Guide Arts and Cultural Organizations During the COVID-19 Pandemic
Report: Guide to Evaluating your Arts & Cultural Organization's Online Performance
Quotes:
“I think what’s so important for arts organizations is to really be forward-looking.”
“It’s OK to be human. But we must also be positive, and we must also be looking into the future.”
“The key is to talk to users but to also respond, not justify what we’ve been doing.”