As a charitable organization, how can you leverage the popularity of live streaming to fundraise? How do you find a live streamer to pair up with? And how can you build and have a successful relationship with live streamers?
Today’s episode features Alyssa Sweetman, the Charity Program Manager at Twitch. Tune in to hear her talk to Roz Lemieux, director of Blackbaud Labs, about how nonprofits and other social good organizations can work with live streamers, also known as content creators, to raise money on live streaming platforms.
Topics Discussed in this Episode:
Questions for Alyssa? Email her at Alyssa: email@example.com
“If you build these relationships up, they can grow every year.”
“When we think about money, we don’t often think of instantaneously give it away. So it’s often about making an emotional connection.”
“People like to feel like they have a bit of control, power, and that they can contribute.”