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The sgENGAGE Podcast

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact. Formerly called the Raise & Engage Podcast.
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Now displaying: May, 2020
May 28, 2020

COVID-19 has impacted fundraising in various ways. What will major and planned giving programs look like in our current landscape, and how can your organization adjust to see continued success with these programs?

In today’s episode, you’ll hear from Eddie Thompson, founder and CEO of Thompson and Associates, and Russell James, Professor of Charitable Financial Planning at Texas Tech University, in an excerpt from a Blackbaud webinar. They discuss the challenges of raising major and planned gifts in the current environment, give advice on how to talk to donors and consider how they are feeling and faring during this time, and highlight different giving strategies that can benefit organizations and donors. 

After listening to the episode, click on the link to the webinar in the Resources section to watch the full recording, including a panel discussion featuring Eddie and Russell as well as Page Bullington, president and general manager of Blackbaud Healthcare Solutions and Blackbaud Foundation Solutions, and Heather Wiley Starankovic, principal consultant at Accordant Philanthropy.

Topics Discussed in This Episode:

  • Four pieces of the frame that holds the nonprofit mosaic together
    • Excellent leadership
    • Appealing mission
    • Dedicated staff
    • Visibility in the community
  • Replacing fear with focus
  • Impact of the COVID-19 pandemic on major and planned gifts
  • Short-term impacts on major and planned giving
  • Questions that donors are asking themselves
  • Types of wealth accumulators
  • Showing support to donors during crisis
  • Transitioning to different giving opportunities
  • Permission marketing
  • Donor-advised fund holders
  • Plan B for planned gifts
  • Charitable gift annuities
  • CARES Act charitable donations

Resources:

Webinar: Raising Major and Planned Gifts in the Current Environment

Tip Sheet: 6 Planned Giving Options to Offer Donors

Tip Sheet: Questions Major Donors Are Asking Themselves Before Making a Gift

Quotes: 

“We are really positioning ourselves not just for today, but for the future.” –Eddie Thompson

“I’ll tell you this, almost everyone has been impacted emotionally.” –Eddie Thompson

“We want people to ask us for more information or more details.” –Russell James

May 21, 2020

Giving days are an increasingly important fundraising tool for social good organizations. And while #GivingTuesday may be the most well-known event, there are a variety of ways to hold a giving day, from organization-specific to regional to national or international, each with their own benefits.

In today’s episode, you’ll hear from Amanda Baldwin, Sr. Principal Solutions Engineer at Blackbaud, about how to plan a successful giving day for your organization. Listen in to hear what Amanda has to say about the importance of giving days as a fundraising strategy, the benefits of organizations holding their own giving days, and technologies that organizations should consider for giving day success.

Topics Discussed in This Episode:

  • Why giving days are such an important fundraising strategy
  • Whether organizations with small budgets and staffs can have successful giving days
  • The benefits of organizations holding their own giving days vs. participating in regional, local, or international giving days
  • Key steps that organizations need to keep in mind when organizing giving days
  • The importance of setting and communicating tangible fundraising goals
  • Technologies that organizations should consider when planning giving days

Resources:

Amanda Baldwin

Webinar: How to Hold a Successful Giving Day for Your Nonprofit

Free Giving Day Toolkit

Creating a Giving Tuesday Strategy That's 'Just Right'

Quotes: 

“It is important to remind your audience that fundraising is how you are able to reach those outcomes.”

“You shouldn’t have to apologize for needing to fundraise in order to do all the good work you’re doing in your community and around the world.”

“I think that the more unique you can be, the more you can make yourself stand out, the more likely you won’t have to be concerned about feeling like you’re in competition for donor dollars all on one day with other organizations either in your community or around the world.”

May 14, 2020

Nonprofits that are impacted by the COVID-19 pandemic may be able to receive help through the CARES Act – the large relief bill that Congress passed in an effort to help individuals and organizations weather the crisis. But it can be difficult to understand all of the ins and outs of such a large and complex piece of legislation.

In today’s episode, Ben Kershaw of Independent Sector joins Blackbaud’s Government Relations Manager Sally Ehrenfried to answer questions about the CARES Act that especially concern nonprofit organizations. Listen in to hear what Ben has to say about how nonprofits can get help, how to think about long-term support, and what aspects of the Paycheck Protection Program nonprofits need to be aware of.

Topics Discussed in This Episode:

  • The aspects of the CARES Act that apply to nonprofits
  • How nonprofits can get help through the CARES Act
  • Whether there’s any thought of long-term support in addition to meeting short-term needs
  • Insight about charitable tax deductions
  • Communicating changes to donors
  • When the 8-week period of the Paycheck Protection Program starts
  • Whether organizations that receive PPP funds can hire temp employees
  • The rules around non-payroll expenses
  • What the process will be around the recent replenishment of funding that Congress has added to the Payroll Protection Program
  • What reforms and changes will come with the next relief package
  • What long-term changes might come from coronavirus responses generally and the CARES Act specifically
  • The importance of speaking up in the nonprofit sector

Resources:

Ben Kershaw

CARES Act Resources from Independent Sector

Blackbaud COVID-19 Resource Center

Blackbaud CARES Act Resource Hub

Quotes: 

“As we turn to other legislation, we’ll be talking about 2 trillion-dollar responses, so it’s just a reminder of how quickly both the public awareness and the policy response to this have grown.”

“We will certainly be advocating to extend this incentive and to expand it, so that it can help incentivize the sort of giving that we need as a nation.”

“The intent of the Paycheck Protection Program is clear. It is not small business or a small non-profit protection program, it’s a paycheck protection program. The intent is to make sure that employees stay on payroll.”

May 7, 2020

In the new normal in the wake of the COVID-19 pandemic, what’s the best way for organizations to engage and inspire their audiences? Should they be looking to newer types of media, such as podcasts, to help humanize their organizations and more deeply connect with their supporters, customers, donors, etc.?

Today’s guest is Camille Laurente, co-founder and CEO, of Hueman Group Media. Listen to the interview to hear what she has to say about how to engage audiences through storytelling across multiple digital channels, what powerful and compelling stories look like, and how organizations should be thinking about using podcasting and other types of new media.

Topics Discussed in This Episode:

  • What Hueman Group Media does
  • How organizations can engage their audiences using different types of media during this pandemic and beyond
  • How organizations not on the frontlines of the COVID-19 pandemic can still engage supporters in their ongoing missions
  • Examples of powerful and compelling stories
  • The importance of humanizing content
  • How organizations should think about podcasting and other types of media use in addition to the other things that they’re doing
  • What Camille is working on right now and what impact she’s hoping to have in the social good sector

Resources:

Camille Laurente

Humaen Group Media Podcast Series

Blackbaud University Course: Multimedia Storytelling

Quotes: 

“I think one of the key approaches to this pandemic is really being transparent and really authentic in your messaging.”

“Data is good, and your impact or what you’ve done in the past is good, but don’t forget to humanize your content.”

“I love sharing this because, in the next few weeks, we’re launching a new slate of podcasts on our network.”

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