On this episode, we’re talking to guest Steve MacLaughlin about data and the growing need for analytics in the nonprofit space. Steve is the Vice President of Data & Analytics at Blackbaud with over 20 years experience in the field. He is the author of Data Driven Nonprofits, a bestseller in 2016. Join us as he shares the top lessons learned from data analysis of current trends in nonprofit fundraising and how to apply these for future growth.

Topics discussed this episode:

• Important data and warnings from Blackbaud’s 2016 Charitable Giving Report
• Metrics to assess current trends and make accurate projections
• Data driven decision-making and increasing engagement
• Getting started with data and avoiding “analysis paralysis”
• Current technologies available to nonprofits

Resources:

Blackbaud

Blackbaud - Twitter #raiseandengage

Blackbaud - Facebook

Blackbaud’s 2016 Charitable Giving Report

Data Driven Nonprofits by Steve MacLaughlin

npENGAGE Blog

Steve MacLaughlin at the Huffington Post

Quotes:

“Data and statistics analytics answer that fundamental question: Is something working, or is it not?” - Steve MacLaughlin

“There are multiple paths to being successful with the use of data.” - Steve MacLaughlin  

“The nonprofit that creates the shortest distance between the gift and the expected outcome, wins.” - Steve MacLaughlin

Today’s podcast topic is Peer-to-Peer Fundraising. The landscape for non-profit peer-to-peer fundraising is changing rapidly with technology, and we discuss actionable tips and scaleable strategies you can use right now. I’m speaking with Robin Mendez, Senior Peer-to-Peer Product Marketing Manager at Blackbaud, as she shares wealth of expertise on the top Peer-to-Peer technologies out there today.

Topics discussed this episode:

• Current Peer-to-Peer landscape and portfolio style approaches
• Novel ways of engaging with fundraising participants
• New technologies and tools in the donor space
• Virtual events and DIY fundraising
• Changing donor demographics
• Tips for getting started in new peer-to-peer fundraising strategies

Resources:

Blackbaud

Blackbaud - Twitter #raiseandengage

Blackbaud - Facebook

Emily.Popson@blackbaud.com

https://mymarathon.bhf.org.uk/

Quotes:

“You have now inserted yourself as an organization into their day-to-day routine.” - Robin Mendez

“We’re trying to get the people who have an affinity towards us to more deeply engage and to think about our organization.” - Robin Mendez

“You’re providing an outlet for someone to fundraise that meets their need more specifically.” - Robin Mendez