Understanding how giving trends change of the years can be the key to predicting what’s going to happen in the future and planning how you’re going to address those trends.
In today’s podcast, Ashley Thompson, Managing Director of the Blackbaud Institute, stands in as host to interview Steve MacLaughlin, regular host of this podcast and Blackbaud’s Vice President of Data and Analytics and Senior Advisor to the Blackbaud Institute for Philanthropic Impact. Steve is the author of the annual Charitable Giving Report. Tune in to hear about the latest report and what information and insights it provides about online giving trends.
Topics Discussed in this Episode:
Links and Resources:
“We’re trying to really isolate how did specific organizations perform from one year to the next.”
“We keep expanding the data and research that we’re publishing on an annual basis.”
“The reality is that we’re in this transitional phase of where donors choose to give.”