Episode 26: A Crash Course in Social Advocacy (And Why it Matters)

On this episode, we’re taking on the topic of Advocacy: the changing role of Advocacy in social media and how this can be harnessed tactically for non-profits. Our three expert guests today are Jeanette Russell, Caroline Stuart-Freas and Sally Heaven. Caroline is a Senior Advocacy Customer Success Manager at Blackbaud, helping non-profit clients succeed in their online advocacy and fundraising goals. Jeanette is a Product Marketing Manager for Blackbaud with 25 years of experience and has a special focus on advocacy and social media engagement. Sally works in Client Success at Blackbaud, helping customers to achieve success with seven years of online advocacy experience directly engaging supporters.

Topics discussed this episode:

• Current trends in the Advocacy scene
• How to break through the noise and think outside the box
• Harnessing citizen supporters to make an impact
• Giving up control and messaging to supporters
• Lessons learned through the recent US election
• New tools in online advocacy

 

Resources:

http://nofilternonprofit.blackbaud.com/

https://www.indivisibleguide.com/

https://attentive.ly/power-to-your-people/

https://attentive.ly/reach/

Blackbaud - Twitter

Blackbaud - Facebook

[e-mail]

 

Quotes:

“Strategy coupled with smart tactics, which are the tools, can scale change much faster.” - Sally Heaven

 

“We are in a new and exciting place in the world of online advocacy...we have so many tools at our disposal” - Caroline Stuart-Freas

 

“Citizen movements are having an enormous role in leading change.” - Jeanette Russell