We all know that it’s important for social good organizations to connect and engage with stakeholders in order to achieve their missions. One of the most effective ways this can be done is through storytelling. But how do you craft your story in a way that gets across your message while emotionally connecting with people? Today’s episode will teach you just that!
In this episode of the sgENGAGE Podcast, host Christine Newman is joined by two storytelling experts, Jocelyn Wright and Kirk Lilwall of Blackbaud University. Listen in to hear what Jocelyn and Kirk have to say about the different types of stories organizations can tell, how to leverage multimedia communication channels, and key tactics for conducting interviews that will result in the information you need to craft a compelling story.
Topics Discussed in This Episode:
Resources:
Blackbaud University Organizational Best Practices: Multimedia Storytelling
Visual Storytelling for the Modern Nonprofit
Quotes:
“The stories that you tell are really going to shape the way that people perceive your organization, how they understand your organization, and also how they understand their relationship with your organization.” –Jocelyn Wright
“We’re all storytellers in our everyday lives. When you send texts, you send emails, you make phone calls, all those things are stories.” –Kirk Lilwall
“Personal stories are something that’s always going to resonate.” –Jocelyn Wright