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The sgENGAGE Podcast

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact. Formerly called the Raise & Engage Podcast.
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Now displaying: April, 2019
Apr 25, 2019

We spend as much as 20% of our day doing manual repetitive tasks, and those manual tasks often end up costing organizations a lot of money in lost productivity, fraud and errors. So how can social good organizations fix this? Enter robotic process automation (RPA), a technology that automates repetitive processes and allows organizations to better control their expenses, increase their margins, and drive more revenue.

In this episode, Blackbaud’s RPA expert Louis Stratton explains what robotic process automation technology is, how it strengthens internal controls and why it benefits organizations to include it as part of their strategy. After listening to the episode, check out the webinar through the link below to learn even more about how RPA can influence your work.

Topics Discussed in This Episode:

  • The state of business today and how much time and money is lost from manual repetitive tasks
  • The relationship between digital transformation and robotic process automation
  • The limitations preventing us from having more on-demand information
  • How RPA helps organizations strengthen internal controls
  • The future of robotic process automation
  • Examples of how organizations can be transformed through RPA

 Resources:

Louis Stratton

Webinar: Robotic Process Automation: What It Means for Your Organization

 Quotes:

 “We live in an era where digital transformation is radically changing the way we interact, work, and live.”

 “One thing that’s always constant is that hardware gets better, then software gets better.”

 “In business, the robot is the software.”

Apr 18, 2019

It’s easy to think of data as something that’s entirely neutral, but like most things, data is open to interpretation. It can be affected by human choices and by human biases, and often social good organizations don’t realize that they are working with biased data that ultimately affects how they achieve their mission.

Today’s guests are Vanice Dunn, director of equity, and Lane Trisko, director of digital and data strategy at Provoc. Vanice and Lane talked with Roz Lemieux, director of Blackbaud Labs, about their work helping social good organizations identify and remove bias in their data, and how data bias ultimately contributes to institutional racism. Listen in to hear what they have to say about what data bias looks like, common mistakes to be aware of, and strategies for overcoming data bias.

Topics Discussed in This Episode:

  • What data bias is and how it presents
  • What it means to lead with an equity-first approach
  • How data bias contributes to inequity and institutional racism
  • Common issues that cause data bias
  • Strategies organizations can take to ensure their data is more equitable

Resources:

Lane Trisko

Vanice Dunn

Provoc

Quotes:

“I think that people have this misconception that if they approach with a data first approach or if they’re rooting their work in data that they’ve got it covered.” –Vanice Dunn

 “What you carry around as your own unconscious bias or your assumptions is going to find its way into those decisions.” –Lane Trisko

“Being more strategic and rooting out bias in the way that you allocate those resources that will be allocated regardless is in service of the mission that your nonprofit exists for.” –Vanice Dunn

Apr 11, 2019

You’ve probably heard a lot about persona-based marketing. But do you really know what it is? What are personas, how do you develop them, and what do you do with them? And should your organization even be worrying about incorporating personas into its marketing efforts? (hint…probably)

Rachel Clemens, chief marketing officer of branding and digital marketing agency Mighty Citizen, joins the podcast to talk about persona-based marketing can amplify a mission-driven organization’s marketing efforts. Listen to the episode to hear more about what function a persona serves, how organizations can identify the audiences they should create personas for, and how persona-based marketing differs from segmentation.

Bonus - you’ll also learn how your mission-driven organization can win $25,000 in free communications services from Mighty Citizen.

Topics Discussed in This Episode:

  • The definition of persona-based marketing
  • How to get started incorporating personas into your marketing efforts
  • How to identify what personas your organization should prioritize creating
  • How Mighty Citizen uses personas into its own work
  • The differences between segmentation and persona-based marketing
  • Examples of organizations running great multichannel marketing campaigns
  • Resources for learning more about persona-driven marketing

Resources:

Rachel Clemens

Mighty Citizen Fundraising Campaign Metrics Template

Mighty Citizen Marketing Campaign Template

The Mighty Big Grant contest

The Next Generation of American Giving

Quotes:

“The purpose of them is to learn to see a person as an actual person that’s looking at your org, not as someone you’re just trying to sell to or talk to or get a donation from.”

“You’ll know you’ve interviewed enough people when you start to anticipate their responses to your questions.”

“We always say research kills opinions.”

Apr 3, 2019

Things are changing in the world of corporate social responsibility (CSR). Employee volunteerism is on the rise, and a variety of new trends in employee giving programs are taking hold. Today’s guest, Dustin Joost, VP of Sales and Marketing at YourCause (a Blackbaud company), joins the podcast to talk more about these trends and what they say about the state of CSR today.

Dustin discusses ins and outs of the newly published “2019 CSR Industry Review.” Listen in to hear about major report findings, what’s driving the rise in corporate volunteerism, and which statistics Dustin found surprising and exciting.  

 Topics Discussed in This Episode:

  • The major trends highlighted in the report
  • Why employee volunteerism has been on the rise
  • How companies are engaging new employees in CSR
  • Strategies companies can employ to help drive donations to employee giving programs
  • The rise of peer-to-peer fundraising within corporations

Resources: 

Dustin Joost

2019 CSR Industry Review

Quotes: 

“Really what we’re trying to do is build the largest network of do-gooders to go out and make a meaningful impact in the world.”

“Some of the most impactful companies that we’ve seen are able to tie their community relations efforts into that first-day experience.”

“Peer-to-peer personalizes what fundraising means.”

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