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The sgENGAGE Podcast

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact. Formerly called the Raise & Engage Podcast.
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Now displaying: March, 2019
Mar 28, 2019

How does unconscious bias interfere with the hiring process? It may be different than you think. Listen to this episode to learn more about how unconscious bias affects the workplace and how it can be overcome to create diverse and inclusive workplaces.

Today’s guest is Paula Brantner, president of PB Works Solutions, LLC and senior advisor to Workplace Fairness, a nonprofit organization working to promote and preserve employee rights that maintains the most comprehensive online resource for free information about workers' rights. Listen to the episode to hear what Paula has to say about strategies that organizations can use to reduce unconscious bias in the hiring process, tactics for reaching out to and recruiting diverse candidates, and the benefits of a more diverse workplace.

 Topics Discussed in This Episode:

  • Paula’s background and how she got involved in diversity and bias issues
  • What unconscious bias is and how it interferes with the hiring process
  • Strategies that organizations can use to eliminate unconscious bias and reach more diverse candidates
  • Tools and training that can help hiring managers identify implicit bias
  • Patterns that Paula sees when it comes to diversity issues in hiring
  • Benefits of working to remove unconscious bias and be more inclusive

Resources: 

Paula Brantner

Workplace Fairness

Project Implicit

Quotes:

“I really started paying attention to diversity and bias issues when I realized that a lot of times it’s very difficult to bring a lawsuit when you’ve encountered these in the workplace.”

“You may think you don’t discriminate, but these forces may be working in your brain based on your life experience even before you take any action against them.”

“When you actually get to the point of sorting and interviewing particular candidates, make sure you have a diverse group of people looking at the resumes.”

Mar 21, 2019

Cheryl Contee, CEO of Do Big Things and author of the upcoming book “Mechanical Bull: How You Can Achieve Success,” joins the podcast to talk about digital innovation and how it can be used to increase stakeholder and supporter engagement. Listen to the episode to hear Cheryl and guest host Roz Lemiuex, Director of Blackbaud Labs, discuss what innovations can be used to help increase engagement, why online influencers are powerful, and how organizations can balance efficiency with innovation.

Topics Discussed in This Episode:

  • Examples of innovative campaigns Cheryl has seen
  • The power of online influencers and micro-influencers
  • Where should organizations start with digital ads
  • Why technology is a helpful tool but not necessarily a solution
  • How organizations are making space to take risks and innovate while remaining efficient
  • New technology and tactics emerging in 2019
  • What has surprised Cheryl while working on campaigns over the past year

Resources:

Cheryl Contee on Twitter

Do Big Things

Video interview: Cheryl talks about how Leveraging Video Content with No Budget

Quotes:

 “New power really does rely on reaching out to the new power players, and the new power players are online influencers.”

“What people do trust are their friends, their families, and the influencers who matter to them, particularly micro-influencers.”

“This is a time now when organizations need to be follower-led.”

Mar 14, 2019

How can fundraising professionals, especially those working for smaller organizations, improve their own fundraising skills? And what can organizations do better to attract and retain fundraising talent? 

To help explore this question, Jason Lewis, author of “The War for Fundraising Talent: And How Small Shops Can Win,” joins the podcast to talk about his ideas about arms-length fundraising, creating value for donors, and how organizations can empower fundraisers in ways that set them up for success and job satisfaction. 

Topics Discussed in This Episode: 

  • The problems with arms-length fundraising
  • Industrial versus artisanal approaches to fundraising
  • Creating value and expecting more from donors
  • Why a passion for the cause isn’t enough when it comes to fundraising
  • Recommendations for identifying candidates who are a good fit for fundraising in the interview or recruiting process
  • How employers can reduce burnout and turnover of fundraising talent 

Resources: 

Jason Lewis

Lewis Fundraising

The War for Fundraising Talent: And How Small Shops Can Win

Quotes: 

“Your local Starbucks knows how much initial volume they want to come through the door to purchase that first cup of coffee, and they’re going to spend quite a serious amount of money to get that first consumer, that first person to purchase that first cup of coffee.” 

“At some point, we have to recognize that generally speaking, what we expect of them is more every time we reach out to them.” 

“Passion can play out in a very harmonious way, but it can also play out in a very problematic way.”

Mar 7, 2019

Many nonprofit organizations struggle with communications. A lot of times, this problem is caused by too many complications in their strategy.

This episode’s guest is Michael Beall, Principal Consultant and Communications Practice Leader at Accordant Philanthropy. Listen to the episode to learn what Michael has to say about how organizations can uncomplicate their communications strategy by prioritizing communications to different audiences, how budget fears affect communications, and how to test messaging to see what resonates with different donors.

Topics Discussed in This Episode:

  • How organizations often overcomplicate their communications
  • How organizations’ priorities shift when communicating with different audiences over time
  • How mixing messages rather than focusing on one audience at a time can overcomplicate messaging
  • What prevents organizations from doing their best work with a focused audience
  • Delivering active and passive content to donors in a face-to-face context
  • How to test messaging to see what resonates with donors

 

Resources:

Michael Beall

Article: Uncomplicate Your Communications Strategy

Webinar Series: Resources for Creating an Atmosphere of Engagement

 

Quotes:

“I think a simple exercise to do is to really list those potential priorities, those different audiences, and just assign who’s number one, who’s number two, who’s number three.”

“The interesting thing is that when you poll donors, they tell you the opposite – that they’re overwhelmed by frequency and by noise. And that really, that’s not what they’re looking for.”

“You’ve really got to test it out before you send it out.”

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