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The sgENGAGE Podcast

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact. Formerly called the Raise & Engage Podcast.
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Now displaying: February, 2019
Feb 28, 2019

What is digital transformation, and how is it impacting fundraising in the social good community? What does digital transformation mean for those organizations themselves?

To talk about this topic, Brad Little, Managing Director of Consumer Solutions, joins the sgENGAGE Podcast with host Steve MacLaughlin. Listen to the episode to hear what Brad has to say about digital transformation tools, how personal connections matter, and what the rise of crowdfunding means for social good.

 

Topics Discussed in This Episode:

Digital transformation tools

How consumer behavior is starting to transform the nonprofit sector

Why personal connections matter in fundraising

Finding the right way to share stories to the world in a way that inspires people to act

Why crowdfunding is accelerating, and what that means for social good organizations

 

Resources:

Brad Little

JustGiving

 

Quotes:

“Many of us would consider digital transformation much broader than trying to do digital things well.”

“Every industry, as we all know, is somewhat disrupted by not just the internet but the phones and access we have in our pockets every day.”

“Some of the work that we’re trying to do is find the way that we can help drive new supporters and net new donations that they maybe wouldn’t have gotten without using various softwares out there in the world that we might be able to produce.”

 

 

Feb 14, 2019

Why does fundraising matter so much for nonprofit organizations? What is the best way to measure how effective fundraising measures are? What do diversified fundraising programs look like? Today’s guests are joining the podcast to help answer these important questions.

Anne Wallestad is the President and Chief Executive Officer of BoardSource, and Andy Davis is the Director of Education at BoardSource. They join the podcast today to talk about diversified fundraising and metrics for fundraising success. Listen to the episode to hear what Anne and Andy have to say about the essential nature of fundraising for nonprofits, the best way to balance efficiency and risk in fundraising, and how organizations can measure their dependency quotient.

Topics Discussed in This Episode:

  • Why fundraising is essential for nonprofit organizations to survive
  • Educating donors about why their donations matter
  • Avoiding underinvesting in organizations
  • Balancing risk and efficiency
  • How organizations can get started measuring dependency quotient
  • Understanding where the fundraising portfolio is at
  • Having productive conversations about risks and rewards with board members

Resources:

Anne Wallestad, President and Chief Executive Officer, BoardSource
Andy Davis, Director of Education, BoardSource

The Right Mix: How Diverse Income Models Influence Giving

Measuring Fundraising Effectiveness: Why Cost of Fundraising Isn't Enough

 

Quotes:

“Organizations do have to help donors get to know their organizations, share how their work is having an impact, share how a donors investment would have an impact.” –Anne Wallestad

“If you think about it just in terms of shorthand, cost of fundraising is a measure of efficiency, dependency quotient is a measure of risk.” –Anne Wallestad

“Everyone knows that your weight is a measurement in some way of how healthy a person is. But what if we were told that weight was the only thing that mattered, like sometimes is the case with cost of fundraising?” –Andy Davis



Feb 7, 2019

Have you ever read something that totally changes your perspective on a subject? When it comes to fundraising, it’s not uncommon for people in the nonprofit sector to have  set ideas about the process of fundraising, but today’s guest is challenging those perspectives.

Greg Warner is the author of the book Engagement Fundraising: How to Raise More Money for Less in the 21st Century. He joins the podcast today to talk about what prompted him to write the book and what engagement fundraising means for the nonprofit sector. Listen to the episode to hear what Greg has to say about why it’s important to take a more modern approach to fundraising, how to move from relationship fundraising to engagement fundraising, and what the first steps are toward engagement fundraising.

Topics Discussed in This Episode:

  • What prompted Greg to write his book about engagement fundraising
  • Why a more modern approach is needed in many areas of fundraising
  • Myths of soliciting donations
  • Moving from relationship fundraising to engagement fundraising
  • The first step of engagement fundraising                                                                                                                                      

Resources:

Greg Warner

Engagement Fundraising: How to Raise More Money for Less in the 21st Century

Introducing the "Four Selfs" of Engagement Fundraising

The Four Selfs

 

Quotes:

“Things that the sector believed just were not true, especially from a donor’s perspective, but also from a technology perspective.”

“Engagement fundraising really focuses first and foremost on the consideration process that the donor goes through.”

“It’s not about moving donors, and it shouldn’t be, but that’s what people think. The key to success is to provide value in a way that helps donors move themselves forward in the giving consideration process.”

 

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