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The sgENGAGE Podcast

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact. Formerly called the Raise & Engage Podcast.
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Now displaying: April, 2018
Apr 26, 2018

We’ve seen for a number of year now an increasing number of cause marketing relationships between nonprofits, corporations, and retailers. But some organizations still struggle to understand cause marketing and how to recognize and make the most of win-win partnerships. To learn more about this topic, we’ve brought in a true expert on this subject. 

Today’s guest is an expert on the subject of cause marketing. Joe Waters has been in the nonprofit world for 20 years, and is the author of Cause Marketing for Dummies. He’s also the author of the blog Selfish Giving.

Tune in to the episode to hear what Joe has to say about changes in the cause marketing space and what to expect in the future. 

Topics Discussed in This Episode: 

  • The biggest changes Joe has seen in cause marketing over the past few years
  • The difference between a traditional company and a retailer when it comes to changes in cause marketing
  • Why cause marketing can tap more potential donors than corporate sponsorships
  • What good cause marketing looks like
  • How testing helps show which strategies work best to encourage people to give
  • What will happen long term when it comes to the exchange of data between nonprofits and for-profits
  • Where will cause marketing be in five to ten years 

Links and Resources: 

Joe Waters

Cause Marketing for Dummies

Selfish Giving

Joe’s Newsletter

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook 

“What we really encourage on the B to B side when you go out there and talk to companies is to find out what they’re really interested in tapping.” 

“The great thing about cause marketing and what makes it different is that the money is raised from stakeholders, it’s raised from employees, it’s raised from vendors, it’s raised from customers.” 

“When I think of the gold standard, I think of authenticity, transparency, and visibility.”

 

Apr 19, 2018

Networking and digital trends have brought about big changes in politics and culture. For nonprofit organizations to keep up, they have to lean into these trends and change the way that they operate as well. The digital landscape and networking capabilities have created new opportunities for building power and allowing large-scale, effective collaborations. 

Today’s guest is Tom Liacas. Tom is a Senior Strategist at NetChange. NetChange is a Canadian digital consulting agency that helps transition legacy institutions to new network models. Tom is also the co-founder of a publicly traded social media agency, software developer, and a writer. Listen to the episode to hear what Tom has to say about network advocacy trends and what nonprofits can learn from them. 

Topics Discussed in this Episode: 

  • How Tom got involved in the nonprofit community
  • How the cultural and political landscape is changing how nonprofits work
  • What Tom has seen change in the nonprofit sector in the last 20 years
  • The Networked Change Report
  • How data can help nonprofits evaluate what their supporters are interested in and inform messaging
  • The importance of training people to implement effective strategies
  • Why going overboard with branding can ultimately be a negative
  • How to create campaigns with a wider lens and less branding that will attract more supporters
  • Tom’s recommendations for other nonprofits 

Links and Resources: 

Tom Liacas

The Networked Change Report

NetChange

#NoFilterNonprofit

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook 

“Every new cohort that joins the nonprofit organizing world is more and more ready to do things on their own.” 

“We saw the early days of this already showing up in the 90s, but now we can say that our culture has been thoroughly transformed by our networks, by digital, and by all of the cultural sea changes that those things have brought along as well.” 

“I always say that technology and culture evolve in parallel and so the big picture changes that digital permeates our lives and our activities as professionals, but new behaviors and new attitudes are just as much a part of it.”

Apr 18, 2018

Burnout. We’ve all been there or know someone who has. While work-life balance can be difficult for anyone to maintain, professionals in the non-profit sector face certain challenges that put them at a greater risk for experiencing burnout. How can you prevent burnout on an individual level, and how can an organization’s leadership help prevent employees from experiencing burnout? 

Today’s guest is Beth Kanter, consultant, trainer, and author of the book, The Happy, Healthy Nonprofit: Strategies for Impact Without Burnout. Listen to today’s episode to hear what Beth has to say about burnout, why nonprofit employees are at risk for burnout, and how it can be prevented. 

Topics Discussed in This Episode: 

  • What the term “burnout” means in the nonprofit sector and why it happens to nonprofit workers
  • The stages of burnout
  • How passion for a cause can be related to burnout
  • How to recognize the symptoms of burnout
  • How leadership can prevent burnout in their team
  • The effect that the workspace can have on employee wellbeing
  • The Pomodoro method for focusing
  • How mobile phones and other devices can affect the feeling of burnout
  • Different methods of self-care
  • How to be inclusive of remote team members and keep them engaged
  • First steps organizations and individuals can take to avoid burnout 

Links and Resources: 

Beth Kanter

The Happy, Healthy Nonprofit

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook 

 

“I think we work in a field where scarcity mindsets lead. We don’t have enough staples in our staplers, or we don’t have enough staff, so I think this leads to trying to compensate by overworking.”

 

“Well-being is not something that’s foisted onto employees, right? They have to be engaged in it.”

 

“Start where you are, use what you have, do what you can.”

Apr 5, 2018

In recent years we’ve seen the power of movements. They can bring people together in support of a common cause and drive meaningful change in the social good community. But how do they start? What gets a movement started, and once a movement has been started, what causes it to grow and accelerate? 

To help us answer those questions and more, joining Steve on this episode is Henry Timms. As president and CEO of the 92nd Street Y in New York City and a co-founder of GivingTuesday, Henry is familiar with the powers that drive movements. He has also co-authored the book New Power: How Power Works in Our Hyperconnected World--and How to Make It Work for You

together with co-author Jeremy Heimans, co-founder and CEO of Purpose. Listen to this week’s episode to hear what Henry has to say about new power and how it is shaping and affecting modern movements for social good. 

Topics Discussed in This Episode: 

  • The differences between old power and new power
  • How movements like GivingTuesday, the Ice Bucket Challenge, and MeToo represent a fundamental change in the way that power is harnessed and used
  • The importance of mobilization
  • How new power is giving more people more agency to get involved in causes and make change
  • Why people are more loyal to causes than to specific organizations and how that’s disrupting old models of power
  • How Henry’s organization is embracing change and doing things differently with Giving Tuesday
  • What Henry thinks movements will look like and how they’ll change over the next decade
  • Which old power values are still important
  • What can be learned from established movement-builders 

Links and Resources: 

Henry Timms

New Power: How Power Works in Our Hyperconnected World--and How to Make It Work for You

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook 

Quotes from This Episode:

“When you start to look at the world, you start to see these themes emerging, which is that the people who are coming out on top are the people who understand mobilization.” 

“We’ve all realized now that the assumptions of the 20th century, that if truth was on your side you’d come out on top, we know that’s no longer true.” 

“The key to a movement is that it’s only a movement if it moves without you.”

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