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The sgENGAGE Podcast

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact. Formerly called the Raise & Engage Podcast.
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Now displaying: July, 2017
Jul 19, 2017

On today’s episode we’re talking about our unfiltered end of the year campaign checklists - the things we need to stop doing and things we should be doing instead. My guests to discuss are Scarlett Bauman, Director of Marketing at Air Force Enlisted Village, and Brock Warner, Senior Manager of Fundraising at War Child Canada. Listen in as they share what their end of the year planning looks like and give us great advice on campaign organizing.

Topics discussed this episode:

  • When and how to start end of the year planning
  • Building content and planning stories
  • Coordinating end of year plan scheduling
  • Common campaign mistakes to avoid

Resources:

Air Force Enlisted Village

War Child Canada

The Unforgettable Photograph by George Lange

Scarlett Bauman on Twitter

Brock Warner on Twitter

Fundraising Robot on Twitter

Blackbaud

Blackbaud - Twitter #raiseandengage

Blackbaud - Facebook

Quotes:

“What do we have, what can we use and how can we extend that story out into a journey over the course of the year end campaign.” - Brock Warner

“I found that having as many people around the table at the early stages is a lifesaver.” - Brock Warner

“When they receive that email I want them to open it up...and I want them to see a compelling photograph that tells a story.” - Scarlett Bauman

Jul 5, 2017

Today’s topic is about local Giving Days that don’t fall on Giving Tuesday - how does an organization decide which day to focus on? My guest to discuss is Amy Daly, Director of Marketing and Communications for Project Angel Heart. Her organization participates in Colorado Give Day and she shares how they balance their popular local event with the global Giving Tuesday movement. Listen in as she shares marketing and communication tips around Give Day campaigns. 

Topics discussed this episode: 

  • Creation of a state-wide Giving Day in Colorado
  • Incorporating Giving Tuesday into a local campaign
  • Consistent messaging on Give Days
  • Metrics and segmentation strategy
  • Stewardship for Giving Day donors
  • Things to consider when deciding which day to focus on
  • Project Angel Heart and storytelling 

Resources: 

Project Angel Heart

Amy on Twitter - @amykdaly

Blackbaud

Blackbaud - Twitter #raiseandengage

Blackbaud - Facebook 

Quotes: 

“This is bigger than just us, and participating in this allows us to be part of something that’s exciting and gets people really jazzed about giving.” - Amy Daly

 

“I don’t think it’s jumping on the bandwagon to participate in something that’s successful, that’s working and it’s getting people excited.” - Amy Daly

 

“If you see people getting excited about something, get excited with them!” - Amy Daly

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