Welcome to the Raise + Engage podcast where we help organizations with online communications and development. Today, I am talking about the important topic of email deliverability with Ryan O’Keefe, Product Manager at Blackbaud. There are a lot of misconceptions with how email is delivered because the process is handed off to so many different entities. Listen in as we go over the ins and outs of email delivery, and how to ensure that your communications reach your target audience.
Topics discussed this episode:
Resources:
Blackbaud - Twitter #nofilternonprofit
Quotes:
“At Blackbaud, we set everything up according to the best industry email practice.” Ryan O’Keefe
“Organizations need to adjust their policies for sending out email. Stop targeting inactive subscribers.” Ryan O’Keefe
“Target your most engaged users to get your biggest return at the end of the year.” Ryan O’Keefe
On today’s podcast episode, we are talking about behavior based email marketing for nonprofits with Jessica Sotelo the director of online marketing at the World Wildlife Fund. Jessica oversees the email marketing and fundraising at WWF. Listen in as we discuss how email marketing approaches change over time, and how to take a more thoughtful approach to crafting email campaigns that create lasting engagement.
Topics discussed this episode:
Resources:
Blackbaud - Twitter #nofilternonprofit
Quotes:
“Instead of sending a large email blast to everyone, focus on interaction and send emails to a smaller group.” - Jessica Sotelo
“Smaller email segments have higher open and higher engagement rates.” - Jessica Sotelo
“We are going to start sending reactivation emails to unresponsive groups three times a year.” - Jessica Sotelo