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The sgENGAGE Podcast

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact. Formerly called the Raise & Engage Podcast.
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Now displaying: June, 2017
Jun 21, 2017

Welcome to the Raise + Engage podcast where we help organizations with online communications and development. Today, I am talking about the important topic of email deliverability with Ryan O’Keefe, Product Manager at Blackbaud. There are a lot of misconceptions with how email is delivered because the process is handed off to so many different entities. Listen in as we go over the ins and outs of email delivery, and how to ensure that your communications reach your target audience.  

Topics discussed this episode: 

  • How and why ISPs filter emails based on past history
  • Configuration and user engagement influence deliverability
  • Gmail is using open rates to judge email quality
  • Opens, clicks, downloads and any action influence engagement
  • How Blackbaud monitors everything to ensure deliverability
  • Putting the effort into re engagement campaigns
  • Give users a way to agree to receiving email
  • Offer users other ways to stay engaged outside of email 

Resources:

Blackbaud

Blackbaud - Twitter #nofilternonprofit

Blackbaud - Facebook

npENGAGE

@whoisryanokeefe on Twitter

@DJVermenton on Twitter

DanielleJohnson@Blackbaud.com 

Quotes:

At Blackbaud, we set everything up according to the best industry email practice.” Ryan O’Keefe

“Organizations need to adjust their policies for sending out email. Stop targeting inactive subscribers.” Ryan O’Keefe

“Target your most engaged users to get your biggest return at the end of the year.” Ryan O’Keefe

Jun 6, 2017

On today’s podcast episode, we are talking about behavior based email marketing for nonprofits with Jessica Sotelo the director of online marketing at the World Wildlife Fund. Jessica oversees the email marketing and fundraising at WWF. Listen in as we discuss how email marketing approaches change over time, and how to take a more thoughtful approach to crafting email campaigns that create lasting engagement.  

Topics discussed this episode:

  • Creating engagement by sending emails to smaller segments
  • Swim lanes and defining the levels of engagement
  • Having an unwelcome series as a last ditch effort to get opens
  • Shifting focus to acquiring subscribers through advocacy
  • Collaborating with different teams within nonprofits
  • Trusting your decisions when defining email segments

Resources:

Blackbaud

Blackbaud - Twitter #nofilternonprofit

Blackbaud - Facebook

World Wildlife Fund

Jessica Sotelo

@jayrayfray on Twitter 

Quotes:

“Instead of sending a large email blast to everyone, focus on interaction and send emails to a smaller group.” - Jessica Sotelo

“Smaller email segments have higher open and higher engagement rates.” - Jessica Sotelo

“We are going to start sending reactivation emails to unresponsive groups three times a year.” - Jessica Sotelo

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