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The sgENGAGE Podcast

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact. Formerly called the Raise & Engage Podcast.
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The sgENGAGE Podcast
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Now displaying: May, 2017
May 24, 2017

On today’s episode we are talking about storytelling and why so many organizations are struggling with this. Our guest today is Vanessa Chase Lockshin, the President of The Storytelling Non-Profit and the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness. Listen in as we discuss Vanessa’s techniques for teaching non-profits how to raise awareness by telling their stories.

Topics discussed this episode:

  • Reasons why non-profits have trouble telling their stories
  • How overthinking can trip up people in organizations
  • Why a culture that lacks collaboration makes storytelling difficult
  • Importance of using a natural tone and cadence in fundraising copywriting
  • Writing from a micro level vs. a macro level
  • Starting small with content audits
  • Data gathering to create audience personas
  • How stories help donors see the impact of their donation

Resources:

Blackbaud

 

Blackbaud - Twitter #nofilternonprofit

 

Blackbaud - Facebook

 

The Storytelling Non-Profit

 

Vanessa Chase Lockshin - Twitter

 

The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness

 

npENGAGE

 

Quotes:

 

Introduce donors to the big picture without overwhelming them. Vanessa Chase Lockshin

 

Create context for donors to understand and relate to the cause using narrative Vanessa Chase Lockshin

 

Lack of collaboration can make it difficult for people in non-profits to find stories to tell. Vanessa Chase Lockshin

May 10, 2017

On today’s podcast episode we are talking about Website Design Trends for 2017, including visual design, content and mobile. Our guests are Aga Siuda and Jay Schultz, design leads at Blackbaud who design responsive websites for nonprofit clients. Listen in as we discuss the hottest design strategies and trends for nonprofits today.

Topics discussed this episode:

  • Visual design elements and focusing your message
  • Information architecture and planning your site map
  • Imagery and branding with quality visual content
  • Inserting personality through design
  • Testing websites and user experience
  • Mobile responsive design, wearables and optimization

Resources:

Blackbaud

Blackbaud - Twitter #nofilternonprofit

Blackbaud - Facebook

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Aga’s Twitter

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