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The sgENGAGE Podcast

Subscribe to The sgENGAGE Podcast to hear experts from across the social good community share best practices, tips and must-know trends that will help organizations increase their impact. Formerly called the Raise & Engage Podcast.
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Now displaying: April, 2017
Apr 25, 2017

How you tell a story on your website will determine whether or not your site visitors take action and what kind of action they take. Whether you're looking for email sign-ups, donations, volunteers, or something else entirely, engagement doesn't just happen; you have to make it happen! Join Raise + Engage host Danielle Johnson Vermenton with all-star guest Ben Wong as they brainstorm ways that you can entice all your different audiences to take action online.

Topics discussed this episode:

  • How to create a “slam-dunk” website
  • The spectrum of website engagement
  • Basic metrics to measure engagement online
  • Strategic social listening
  • Personalizing engagement to the audience

Resources:

Quora.com

Reddit.com

Data Driven Nonprofits

Ben Wong - Twitter

Danielle Johnson Vermenton - Twitter

http://nofilternonprofit.blackbaud.com/

Blackbaud - Twitter

Blackbaud - Facebook

 

Quotes:

 

“Everybody is trying to stand out and get noticed, but to get noticed you have to have good content that does something for the audience.” - Ben Wong

 

“A ‘brochure site’ is the lowest level of engagement” - Ben Wong

 

“By design, what are the opportunities we’re giving for engagement? Do we have a like button, is there a sharing option, is there a place for comments?” - Ben Wong

Apr 4, 2017

Our guest on today’s episode is Melissa Bank Stepno, a Practice Manager with Blackbaud’s Target Analytics team. She has spent the last decade as a nonprofit consultant in predictive modeling and wealth segmentation programs, and she is here to share what she has learned during her time in the industry. Listen in as we learn how to identify the best prospects for major gift donations.

Topics discussed this episode:

  • Common challenges of Development Offices
  • Wealth screening v. predictive modeling
  • Defining predictive modeling and wealth segmentation
  • Identifying prospective major gift donors

Resources:

Blackbaud

Blackbaud - Twitter #raiseandengage

Blackbaud - Facebook

melissa.stepno@blackbaud.com

Quotes:

“Most organizations have a larger database than what they can focus on for major gift purposes.” - Melissa Bank Stepno

“The age of big data is upon us.” - Melissa Bank Stepno

“At the end of the day, data itself doesn’t raise dollars. An organization still needs to take action.” - Melissa Bank Stepno

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