On today’s episode we discuss the importance of harnessing an online community from your network of constituents, alumni and clients to connect, engage and mobilize them. Our guests today are Joe Prosperi, Director for Digital Strategy for Relay for Life at the American Cancer Society, and Holly Herbert, Community Manager at Blackbaud. Joe has been with the American Cancer Society for 13 years, and currently oversees online fundraising, social media and other digital strategies. Holly has been bringing people together online for the past 15 years, and joined Blackbaud 3 years ago. Join us as we discuss strategies to create and grow a community that will benefit and accelerate your organization.
Topics discussed this episode:
Resources:
Blackbaud - Twitter #raiseandengage
"Groundswell: Winning in a World Transformed by Social Technologies" by Charlene Li and Josh Bernoff
Image of engagement pyramid - Source: Free Connection
Quotes:
“Creating an online community allows you to foster engagement with those audiences and gather those stories.” -Joe Prosperi
“Community is not just a place on a map. Community is a digital space where activity happens for your organization.” -Joe Prosperi
“Even if you’re not engaging in your digital space around your brand, people are already out there talking about it.” -Holly Herbert
On this episode, we’re taking on the topic of Advocacy: the changing role of Advocacy in social media and how this can be harnessed tactically for non-profits. Our three expert guests today are Jeanette Russell, Caroline Stuart-Freas and Sally Heaven. Caroline is a Senior Advocacy Customer Success Manager at Blackbaud, helping non-profit clients succeed in their online advocacy and fundraising goals. Jeanette is a Product Marketing Manager for Blackbaud with 25 years of experience and has a special focus on advocacy and social media engagement. Sally works in Client Success at Blackbaud, helping customers to achieve success with seven years of online advocacy experience directly engaging supporters.
Topics discussed this episode:
Resources:
http://nofilternonprofit.blackbaud.com/
https://www.indivisibleguide.com/
https://attentive.ly/power-to-your-people/
Quotes:
“Strategy coupled with smart tactics, which are the tools, can scale change much faster.” - Sally Heaven
“We are in a new and exciting place in the world of online advocacy...we have so many tools at our disposal” - Caroline Stuart-Freas
“Citizen movements are having an enormous role in leading change.” - Jeanette Russell
