In our final podcast of the year, host Danielle Johnson Vermenton shares her favorite episodes from 2016, gives a sneak peek into what’s coming for the series in the new year, and offers final tips and advice for her loyal listeners.
Speaker, author, and coach John Haydon joins host Danielle Johnson Vermenton to talk about how marketing can be a "profit" center for nonprofit organizations. What do we mean by that? We mean turning your marketing department - even a department of one - into a fundraising machine. How? Tune in to find out.
Join our guests, Jodi Smith, Vice President & Executive Director, Sanford Health Systems, and Veronica Brown, Director of Individual Giving & Communications, Chicago Public Library Foundation, to hear what they loved most about bbcon 2016, the annual conference where technology and social good meet. Plus, get the behind- the-scenes scoop on this year’s insightful and inspiring three-day event. We’re even bringing in a number of awesome bbcon speakers for a special encore session!
We have wrapped up our third season of the Raise + Engage podcast. We can't believe it! Let's take a look back at the "realest" highlights from this season's episodes and revisit some of the top tips shared during our open-mic sessions. One of our favorite nonprofit web design pros and guest of the podcast in season three, Ben Wong of Blackbaud, returns to the podcast to relive his favorite moments, share what tips he hopes others took away from the season, and offer some advice he forgot to give during his appearance in Episode 16. Whether this if your first time tuning in or your twentieth, this episode has something for you!
This is a very special episode of the Raise + Engage Podcast! Host Danielle Johnson Vermenton is joined by the two marketing pros behind the #NoFilter Nonprofit program and this very podcast, Emily Popson and Clare Corriveau of Blackbaud, to share how a for-profit marketing team overhauled its plan to increase open rates and reach more people.
These two women are not only passionate about great marketing but also about helping the social good community achieve the best results possible. In this episode they share their journey and process along with actionable tips for you to use to begin crafting your own best-in-class campaign for your cause! You'll get an inside look at what sparked these marketers to take a different approach, why they chose to explore new channels, how they approached planning a year of content, and the importance of putting engagement and interactivity at the top of your organization's priority list.
If you're thinking about how to improve your nonprofit's marketing and communications efforts in 2017, tune in now!
For episode 19 we are talking about the much anticipated end of year giving season. Mike Snusz (Principal Strategy Consultant, Blackbaud) and Danielle Altenburg (Director of Development, Animal Welfare League of Arlington) join host Danielle Johnson for a discussion about giving your end-of-year campaign an extreme makeover: what’s involved, what it takes, and how extreme the changes really need to be to yield extreme results. If your organization can make a few changes and tweaks now, it could be all you need to find year-end success.
#GivingTuesday isn’t a fad anymore, but organizations can’t just send an email asking for donations and call it a day. Your communications need to be on point and drive interest that moves people to give. You only have 24 hours to bring in the donations so boring just isn’t an option. Emily Fink, Development Staff Writer, Sanford Health Systems, joins Danielle on this episode to talk about their first year participating in #GivingTuesday, lessons learned, and how they are approaching the big day this year.
In this episode, Kerry Meyers, Internet marketing manager at The Carter Center, and Scott Gilman, senior consultant at Blackbaud, join host Danielle Johnson Vermenton to discuss end-of-year preparations, leveraging data and interactive content and how to win the hearts of prospects and donors before December.
Your website often serves as a first impression for your nonprofit organization. Are you charming the socks off first-time visitors or leaving them uninterested in your cause and uninspired to give? For episode 16, Danielle is joined by Blackbaud’s nonprofit website expert Ben Wong to cover the 10 most common ways to lose a donor online and how to avoid them.
There's a debate among experts who work with nonprofits over the driving factor behind end-of-year giving. Is the giving season really inspired by individual donors feeling more generous or have nonprofits created that sentiment through all of our marketing, outreach, and appeals? Danielle is joined by Farra Trompeter, Vice President at Big Duck and Marc Pittman, CEO of the Concord Leadership Group and Founder of FundraisingCoach.com for this episode to tackle this timely topic.
Before we wrap up our second season of Raise + Engage podcasts, let's take a look back at the "realest" highlights from our last six episodes and revisit some of the top tips shared during our open-mic sessions. Two of our favorite nonprofit pros and guests of the podcast in season one, William DaSilva of eSimpleIT and Chris Geady of Blackbaud, return to the podcast to share their favorite episode take-aways and what they hope others took away from the season.
So you want to create a moment with your audience but don't know where to start? Many nonprofits are turning their focus to campaigns about engagement instead of money. During this episode of the Raise and Engage podcast, you'll hear about two organizations - Save the Manatee Club and Surrey Women's Centre - that have recently run very successful engagement campaigns for the first time. Danielle will dig into why they chose to do an engagement campaign, how each organization chose their approach (one funny, one serious), and what the results have been! You'll also hear why Danielle thinks you should attend BBCON 2016 and she shares a sneak peek into some of the sessions she's working on! You don't want to miss this one!
The 2016 Digital Outlook Report results are in! This report, which is a collaborative research project from Care2, hjc, NTEN, and The Resource Alliance, discusses digital trends and how nonprofits can harness them to better serve their organizations. In this podcast, Mike Johnston, president and founder of hjc, joins Danielle to walk through the findings and highlight new best practices and unexpected insight along the way. Tune in to understand where you sit within the nonprofit digital world and begin to make the decisions, changes, and investments needed to properly align your organization to your digital strategy.
In the early 2000s, we had the first PalmPilot, the first peer-to-peer fundraising page, and first digitally crowdfunded initiative—all clearly shifting the world of peer-to-peer fundraising. Today’s changes are happening more quickly and less obviously, making it more critical than ever for us as nonprofit professionals to pay attention and ask ourselves: Are we adapting to the changing technology landscape? Are we paying attention to what our donors are saying? Are we challenging ourselves to embrace new fundraising trends and behaviors? In this podcast, guest host Emily Popson is joined by Senior Peer-to-Peer Consultant, Shana Masterson, to discuss how changing expectations and technology have shifted behaviors for donors and fundraisers and what that means for your peer-to-peer efforts.
Can all those event donors really convert into new volunteers, supporters, and advocates? Heck yes! During this podcast, two expert consultants, Taylor Shanklin and Amy Braiterman, will talk about the ins and outs of taking event donors on a new journey for the long run.
Head over to the #NoFilterNonprofit Hub to download our listener exclusive "10 Tips for Converting Event Donors".
What happens if your “Oh snap!” moment is a huge influx of new supporters? Is your team prepared? Do you have a conversion plan in place? Is the tech up to snuff? Tune into this podcast to learn from two wildly successful major gifts fundraisers, Kathryn Cousins of John J. College of Criminal Justice and Rachel Muir of Pursuant, who have raised, stewarded, and retained their fair share of donors.
There's been a shift in the nonprofit industry toward quality over quantity and engagement over acquisition. To develop stronger relationships with supporters and a more powerful brand, organizations need to give constituents a greater return for their investment. In this episode, Austin Graff, Social Media Manager at Honest Tea and Harmony Eichsteadt, Head of Community as The Good Life Project, join Danielle to answer the question, "Is engagement the new acquisition?", discuss their experiences with this important shift and share what it means for you.
Before we wrap up our first round of Raise + Engage podcasts, let's take a look back at the "realest" highlights from our first six episodes and revisit some of the top tips shared during our open-mic sessions. Our first guests, Jodi Smith of Sanford Health Systems, and Ali Burke of Southlake Regional Health Centre Foundation, from episode one, return to the podcast to share their favorite episode take-aways with Danielle. Plus, we’ll dish out what’s coming up for the next season of Raise + Engage.
You have a job description, but on any given day, you're probably doing dozens of things outside the scope of that description. Combine that with the challenge of a fast-paced environment and the shifting priorities of funders, colleagues, and board members and it’s easy to fall short of doing your best. By being mindful of your limitations and capacity—and saying “no” when your plate is full—you can actually do more for your cause. In the sixth installment of the Raise and Engage podcast Danielle Johnson and Robin Anderson discuss the power of saying “no” at work.
In the most recent episode of Raise + Engage, Danielle is back with Brian Reich from little m media to discuss how nonprofit professionals can stay motivated and energized in their day-to-day roles. Brian shares his experience working with nonprofits and the lessons and tips he's learn from and shared with them over the years, including tips for avoiding a professional rut, creating forward momentum in your career and pushing yourself outside of your comfort zone. If you're considering making a career move or want to ensure you're on the right path, you won't want to miss this inspo-packed episode!
In “Turning OMG into Opportunity,” the fourth episode of our advocacy mini-series, host Sally Heaven is joined by digital strategist and nonprofit expert Emily Goodstein to talk about preparing your organization for crisis situations. Listen in to hear how to turn an attack on your organization into a fundraising opportunity.
For Part 3, “Kickin’ Asks with Advocates,” host Emily Goodstein is joined by Sara Thomas of World Wildlife Fund to talk about crafting the ask. Listen in to hear best practices on how to make an effective fundraising ask—from building relationships before popping the question to telling compelling stories that sell your cause.
In Part 2 of our special advocacy mini-series, host Emily Goodstein is joined by Sara Thomas of World Wildlife Fund to talk about breaking down barriers within your organization. Tune in to “Say “Sayonara” to Silos” and hear tips on improving collaboration between communications, membership, and fundraising teams to raise more money—and support—for your root ’cause.
Welcome to our new mini series on advocacy! In Part 1, “The Mission for Acquisitions,” host Caroline Stuart- Freas is joined by Colin Delany from epolitics.com to discuss growing your email list. From tips on achieving organic list growth to advice on when and where to invest dollars in acquisition, you don’t want to miss out on this awesome session!
We're interrupting our regularly scheduled programming to bring you a special mini series on all things Advocacy. Danielle is taking a back seat for four episodes as our special guests explore tips for organic list growth, breaking down barriers within your organization, best practices for making a fundraising ask and preparing your organization for crisis situations. We think you're really going to enjoy this! And as always, afterwards head on over to nofilternonprofit.blackbaud.com for more filters-off content and listener exclusive downloads.